Sony extends a helping hand to Sendong victims

To help in the rebuilding process in Cagayan de Oro, Iligan City and the other provinces that were affected by Typhoon Sendong, Sony Philippines launches its Service Support Project which offers owners of Sony products special assistance to repair damaged items. The program covers all items bought from Sony Philippines which are confirmed to be damaged by the said typhoon.

“Sony Philippines acknowledges its responsibility to the communities the host our operations. This is the time to move forward and rebuild lives that were affected by Typhoon sending and we would like to participate in a way that we know. We did this after Typhoon Ondoy devastated Manila and now, we are bringing it to our fellowmen in Iligan, Cagayan de Oro and nearby provinces,” says Sony Philippines Managing Director Takao Kuroda.

 

Sony Philippines expands its reach with the opening of its 20th Sony Centre

 (L-R) Mr. Takao Kuroda, President and Managing Director, Sony Philippines, Ms. Cathy Bangayan, Metroplaza Owner, Vice Mayor Rodrigo Duterte, Davao City, Mr. Reuben Bangayan, Metroplaza Owner during the ribbon cutting of the new Sony Centre in Abreeza Mall, Davao City

It seems that one Sony Centre is not enough for the overwhelming Davaoeno clamor for the latest consumer electronic products. It is with great excitement that Sony Philippines together with Metro Plaza opens its second Sony Centre branch in Davao. Located at the 3rd level of the newly opened Abreeza Mall (along JP Laurel Ave), this specialized store will surely address the fast paced technological needs of more Filipinos.

The new Sony Centre Abreeza Mall by Metro Plaza holds the complete Sony product line-up of all the models and accessories offered here in the Philippines. Everyone will be able to touch, try and enjoy the newest technological offerings in the Bravia TVs, Cyber-shot Digital Cameras, Handycam Camcorders, Alpha DSLRs, VAIO computers, WALKMAN mp3 players and even the PlayStation with all its accessories. They can even experience the 3D, projector and internet capabilities of the new product lines.

 

Sony Philippines’ BRAVIA for a Cause donation given to Phil Red Cross

(L-R) Ms. Erica Dela Cruz, Brand Activation Management Senior Officer, Mr. Alvin De Vera, Brand Activation Management Director, both from Sony Philippines; Senator Richard Gordon, Chairman of Philippine Red Cross, Ms. Anacletz Bandril, Fund Generation Dept. Director, Philippine Red Cross

Sony Philippines had met-up with Philippine Red Cross to donate the promised proceeds of the BRAVIA for a Cause Project. Senator Richard Gordon, the Philippine Red Cross Chairman, was the one who received the check, along with Ms. Anacletz Bandril, Director of the Philippine Red Cross Fund Generation Department.

Sony Philippines donated Php100 on every Filipinos’ behalf who bought any BRAVIA LCD TV within the time frame April 15 to May 15, 2011. Philippine Red Cross will then forward the donation to the Japan Earthquake Relief Operations.

 

Reader’s Digest Bares 2011 Trusted Brand Awardees

READER’S DIGEST 2011 TRUSTED BRAND. Reader’s Digest Philippines recently awarded the Platinum and Gold Trusted Brand trophies to local and non-local companies based on the results of a scientific consumer survey. The Trusted Brand program, now on its 13th year, is an annual consumer research based project which aims to recognize brands that have become the benchmark for product excellence and customer service. Shown in photo are the awardees with Reader’s Digest executives from Singapore and the Philippines. The awardees included Boysen, Century Tuna, Equal, Monterey, Nokia, Philam Life, PLDT Landline, PLDT MyDSL, Pilot, St. Luke’s Medical Center, BPI, Citibank, BPI Asset Management, Philam Asset Management, Inc., ABS-CBN, GMA-7, The Medical City, SM City North EDSA, Jollibee, Carrier, Sharp, Whirlpool, GE Appliances, Salem, Acer, Sony, Baguio Oil, Ajino-moto, Magnolia Fresh Chicken, Centrum, Panda, Petron and Jessica Soho.

Reader’s Digest Philippines recently awarded the highly anticipated 2011 Trusted Brand Gold and Platinum trophies to more than thirty local and non-local companies at Passion Restaurant, Resorts World Manila.

 

Sony Launches Project Big Switch

With the Yuletide season being a reason for many of us to buy the newest and latest gadgets and toys, it also becomes a time when we’re able to take stock of all that we have and realize how blessed we truly are. Caring and sharing comes naturally, as we reach out to friends and family to give them little tokens of our love and appreciation. We also reach out to those who have less in life, through personal acts of kindness so they could have a merry Christmas as well.

Inspired by this instinct of compassion of Filipinos, Sony Philippines is calling on the help of its customers to support two groups that aim to uplift the education of the Filipino youth. The global leader is partnering with the Knowledge Foundation and the Hands On Manila (HOM) Foundation in the innovative Project Big Switch, taking place from November 19-21, 2010. Sony is gathering its customers’ old but functional CRT TVs to be given to these partner organizations, by giving discounts on purchases of 32-inch BRAVIA LCD TVs and bundling these with free Sony DVD players.

 

GfK Honors Sony Philippines with its No. 1 Award for camcorder

The widely popular Sony camcorder products, featuring cutting-edge user friendly technologies, was rewarded the top prize – GfK Philippines No. 1 Award.

The annual award presented by one of the largest retail technology research companies recognizes companies with the bestselling brands in the categories of Consumer Electronics, Home Appliances, Information Technology, Photo, and Telecommunications. This year’s award was based on GfK Philippines retail panel data from January 2009 to December 2009 and is a timely seal of approval for Sony Philippines.

 

Takatak Boys and Hiphop Dancers Battle Asserts the Freedom to Dance With Walkman W250

It was a showdown no one saw coming.  A normal day at SM Megamall took a surprising turn when a group of hip hop dancers banded together to prove their worth against another group composed of takatak boys who were challenging their street cred.  Several shoppers stopped what they were doing, became captive audience, and held their breaths to find out what will become of the tense turf battle. 

How did they resolve their differences?  By dance of course!  

 

VAIO Prestige now even closer to you with the new M-Series

It’s now easier than ever to get your very first experience of VAIO Prestige.  Sony Philippines recently introduced the VAIO M Series, which is just about the most accessible VAIO ever at PHP 29,999.

Light, compact, and easy to carry, its rounded design fits comfortably in your hands while its rugged styling protects it from knocks and shocks.  With the VAIO M Series, you can easily and comfortably go online anytime and anywhere through Integrated Wireless LAN connectivity and a built-in Lithium-ion battery that lasts for three and a half hours.  Update your social networking accounts, video chat with friends, and finally catch up on your email wherever you are.

 

Feel the Action of World Cup 2010

The whole world has been waiting for this moment with abated breath. People from all over are charged with excitement and anticipation. It is now time for the FIFA World Cup 2010!

 “Sony is honored to be one of the six exclusive FIFA partners for the FIFA World Cup. We are very happy to be able to share in the excitement and thrill of the games. This is the kind of premier sponsorship that we want to offer to our customers so that they can take part in this historical event in sports history,” Mr. Takao Kuroda, Managing Director and President, Sony Philippines, “All the significant sectors of the Sony Group, namely electronics, games, movies and music, are involved in this partnership.”

 

Sony Philippines mounts its first ever 3-Day BIG Sale!

Stretch your muscles, gear up, grab your wallets, rush out the door and head off to the first and biggest Sony 3-Day BIG Sale Event!

This coming May 28-30, 2010, from 10am to 9pm, at the MegaTent Events Place along Meralco Avenue in Pasig City you will be able to get the opportunity to own brand new Sony products with up to 50% discount!