Daily Archives: August 16, 2007

HP Ranks 12th in Interbrand’s List of Best Global Brands

HP ranked 12th in Interbrand’s list of 100 Best Global Brands, as published in the August 2007 issue of BusinessWeek. According to the magazine, HP edged out its nearest competitor to become the world’s largest PC maker by market share. In 2007, HP’s brand value grew to $22.197 billion, up 9% from $20.458 the previous year.

Boosted by notebooks
According to Interbrand, one of the key contributors to HP’s leadership is its new lineup of consumer notebooks. The new notebook offerings, including the new Pavilion and Compaq Presario models, merge cutting-edge mobile technology with high-end entertainment features, enabling you to meet all your computing needs in style.

The new HP Notebook PCs also feature the unique HP Imprint, which gives your notebook a stylish look that’s resistant to wear and tear. The HP Imprint is an exclusive case design technology that is created through an advanced molding technique that integrates a hard-coat surface via film transfer process, resulting in a durable and long-lasting stylish design.

Interbrand’s ranking methodology
Interbrand, the world’s leading branding company, established several stringent measures to increase the reliability of its ranking system. First, to qualify a brand as global, it only retains brands that have at least a third of its profit outside their home company, a widespread recognition, outside its customer base, and a publicly available financial and marketing database. Additionally, to measure familiarity, it only ranks individual brand names, and not portfolios of brands.

Interbrand’s ranking methodology involves a complex combination of analyst projections, company financial documents, and its own quantitative and qualitative analysis to calculate each company’s net present value. Sequentially, Interbrand initially calculates a company’s total sales under a particular brand, using analyst reports from several sources to project five years of sales and earnings tied to each brand’s products and services. Then it measures the value of these earnings from the brand power by removing the operating cost taxes and charges for capital employment to yield the earnings that are attributable to intangible assets. The brand’s role is then calculated within the earnings vs the other intangible assets, which includes management strength and patents. Finally, the future earnings of the company are discounted to yield a net present value.

To factor in brand strength, Interbrand discounts current interest rates and the brand’s overall risk profile, considering market leaderhship, stability and global reach. This yields the financial asset of a brand, which both Interbrand and BusinessWeek believe to be the closest representation of a brand’s true economic worth.

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Posted by on August 16, 2007 in HP


Brother Print and Scan..Wireless!

Wireless technology gives us the convenience and mobility for staying connected with our family, friends, the office and the Internet. The rise of Bluetooth and Wi-fi has given birth to wireless products such as keyboards, mouse, speakers, and headsets. Even the computer itself has gone wireless.

For all the convenience that wireless technology brings, a global leader in home and business IT peripherals, Brother International Philippines, introduced their new Wi-Fi ready Multi-Function Center printers.

For instance, the company’s latest product like its MFC-9840CDW already offers wireless printing and wireless scanning capabilities. At P54,990, this product is a 6-in-1 wireless network ready business color laser Multi-Function Center (MFC) that is able to print, fax, copy, scan, PC fax, and internet fax. This new MFC’s wireless scanning and wireless printing features uses Wi-Fi connectivity and could operate for single user or multiple users using a Wi-fi access point. This product is ideal for companies who want to produce professionally printed color documents.

Another one is the MFC-665CW, a 9-in-1 Inkjet Multi-Function Center that not only sports the print, fax, copy, scan, PC Fax, and memory card reader functions but also comes with an LCD screen to view your pictures, an answering machine, a telephone handset and is still wireless network ready. At P14,950, this inkjet MFC is the best choice for executives who needs an all-in-one printer in their office that’s exclusive for their own use only.

According to Glenn Hocson, assistant general manager of Brother International Philippines, wireless technology not only offers complete mobility but that the ability to print and scan wirelessly is a practical innovation that we at Brother have decided to introduce to the market, particularly for notebook PC users who want a convenient way to print and scan their documents and avoid the hassles of messy wire connections” said Glenn.

“For offices with multiple users, these types of machines deliver flexibility through a wireless network that allows users to print or scan using just a single printing and imaging device,” he added.

Wireless printing also offers the freedom to work wherever you want. Instead of having a designated printer for each PC or laptop, or a mesh of wires scattered around the workplace, every PC and laptop can now be connected wirelessly to just one printer located anywhere in the room.

Same thing goes with wireless scanning for individuals or groups who can’t stand those tangled cables that connect one to the other. Scanning will be more convenient because users no longer have to connect the wires before using it.

Wireless printing is a logical step in building a convenient and hassle-free workplace. Aside from giving mobility to workers and improving their productivity, it also improves the flexibility of facilities with the ability to quickly adapt to new opportunities and needs in a highly competitive business landscape.

Wireless technology allows the placement of printers anywhere in the facility and instant connection to the network. This way, companies can save large amounts of time and money because the cost of running network cables is eliminated while workers will be able to complete their work efficiently.

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Posted by on August 16, 2007 in Brother


Lenovo Revs Up Supercomputer Power for Formula One

Lenovo announced the successful installation of a powerful supercomputer for  AT&T  Williams, now being used in the racing team’s wind tunnel simulation facilities in the UK.

AT&T Williams and Lenovo collaborated on the customized supercomputing solution, designed to optimize the aerodynamics of the team’s Formula One cars.

“Aerodynamics plays a critical role in determining how competitive we are for each of the race circuits we visit,” said Alex Burns, chief operating officer, AT&T Williams. “The optimum balance of downforce and drag varies between different circuits, so the aerodynamics at Monaco — lots of tight corners with few straights — are very different from Monza, which has few corners but lots of long straights. The increase in supercomputing power from Lenovo will give us the capability to examine a greater range of design
variations between races, which will increase our development rate, bringing more performance to the car sooner.”

The supercomputer is being used for operations in Computational Fluid Dynamics (CFD), performing billions of calculations that simulate airflow around a virtual model of a three-dimensional, on-track racing car. This process will help predict how even the smallest changes in component shape and placement will affect drag and downforce, with resulting impacts on speed and handling.

With a peak performance of eight teraflops (trillion floating point operations per second), the Lenovo supercomputer is four times more powerful than the team’s previous solution. This will enable the team to speed up the process of aerodynamic simulation by approximately 75 percent.

“Aerodynamics has been steadily gaining importance in recent years, accounting for roughly three quarters of the performance of a Formula One car today,” Burns said. “The tremendous increase in power delivered by the Lenovo supercomputer will allow us to perform the same tasks we do today in
a quarter of the time.”

The team uses the supercomputer to examine numerous aerodynamic variables, such as surface geometry, wheel turbulence and track surface. For example, the team can analyze the effects of adjusting the curvature of the car’s surface, with the goal of improving the generation of downforce and the reduction of drag.

The aerodynamic simulations are being done in combination with experimental techniques in the team’s two wind tunnels. Computer-generated tests will enable the AT&T Williams team to focus resources on building the most promising solutions for testing in the wind tunnel and on track.

“The high-performance computing solution developed for AT&T Williams is the latest example of Lenovo capabilities in world-class engineering and research,” said Deepak Advani, senior vice president and chief
marketing officer, Lenovo. “We’re excited about providing a supercomputing solution that delivers the power and speed necessary for AT&T Williams to stay competitive in the most technologically advanced sport in the world.”

This agreement is an extension of the relationship between Lenovo and AT&T Williams. At the beginning of the 2007 race season, Lenovo announced its support as an Official Partner of AT&T Williams. The team uses Lenovo PC technology in every facet of its business, from ignition to inventory.

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Posted by on August 16, 2007 in Lenovo