Acer sets sight on other markets

08 Mar

For fanatics of popular video archiving site YouTube, try checking out a collection of local television advertisements dating back to the late 1970s. One that catches attention is the one that featured a popular comedian known for his infectious and high-pitched yet lovable laugh. In the TV ad, the character was one of the princes from a faraway kingdom tasked to find the best gifts available anywhere, which will then be offered to the kingdom’s prized princess.

He ended up in a popular appliance store then, which is really a far cry from the look of appliance stores today. Today’s version are well-lit, products are masterfully arranged, plus more walking area for customers so they can move around the area with more ease and convenience. Even the interior design of the entire area is tasteful and artistic, with lots of lively colors and enticing décor and other adornments that are pleasing and enticing to the eye, making the place more attractive, chic, and contemporary.

So how viable are appliance stores nowadays? For many, they may think that appliance stores are simply just that—appliance stores. People may have not noticed it but lately, appliance stores are not just plain merchants of home appliances anymore. They have evolved by becoming a much viable market, an able and impressive showcase area for the best and well-known high-end brands of home appliances today.

And yes, including gadgets and home-and-office tools like computers, too. With the convergence of IT products like computers and other digital devices into the mainstream with lifestyle items, it’s not a surprise that digital products manufacturers would take notice, that appliance stores are now also becoming havens of gadgets as well.

With this new look and feel of appliance stores, Acer, one of the world’s top computer manufacturers, noticed the transformation so they decided to tap appliance stores not only as a showroom but also as an alternative market for its impressive product portfolio of laptops, desktops, and even projectors.

Since 2006, Acer has already recognized the fact that appliance stores have already metamorphosed from their “traditional” look and have now become best-of-breed showrooms for modern-day gadgets like computers.

The company, through its distributors, then started establishing relationships with some of the best and renowned appliance stores in the country like Anson’s, Automatic Center, Emcor, and SM Appliance Centers. Known for their wide and impressive lineup of brands in their stores, ranging from audio and video equipment to home and office tools and gadgets, Acer believes that these establishments serve as another great showcase area for its products.

Aside from that, Acer believes that with the addition of appliance stores as alternative venue to showcase their products, exposure in these stores would be a tremendous boost on awareness about Acer products and its quality, which would later on translate to more customers and more sales.

Besides, Acer does not stop there. Once purchases of Acer products in the appliance store is made, customers are still rest assured of the same Acer quality of after-sales service that has been the hallmark of the company’s success in the country these past years.

With the new look of appliance stores, we suggest you visit the nearest one and find out how its look has changed and discover the many wonderful digital devices they have to offer, including that of Acer’s, of course. Or if an appliance store is not accessible, there are still the authorized Acer resellers, whose friendly staff you can always talk to, that you can visit and find out more about what Acer can do to change your digital life.

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Posted by on March 8, 2008 in Acer


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