HP Indigo Introduces Expanded Portfolio in RP’s Digital Printing Market

09 Aug

HP introduces its most significant line-up of new HP Indigo solutions to the commercial and industrial print markets in the Philippines– including the new 7000, W7200 and WS6000 Indigo model digital presses that offer significantly higher breakeven points with analog printing for higher-volume usage.
The presses, along with backwards compatible enhancements to the best-selling HP Indigo press 5500 and the new comprehensive HP SmartStream workflow portfolio, create an increased range of productive and profitable digital printing opportunities for HP Indigo customers as well as incorporating ongoing eco-friendly breakthroughs throughout. The new generation HP Indigo digital presses offer industry-leading image quality for both static and variable jobs. They extend the industry’s leading digital production press portfolio into new and higher-volume applications, shifting the fundamental economics of digital printing in a way that can accelerate the transition of analog print to digital.

“Fifteen years after the first Indigo press sparked the digital color printing revolution, the expanded HP Indigo digital solutions portfolio is another major step forward for the digital printing industry,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “All over the world, customers’ growth is fueled by the high-quality, high-value digital printing powered by HP Indigo solutions.”

Extending HP’s leadership position in the high-volume digital color production printing market(1), the expanded portfolio of HP Indigo presses further enhances the company’s offerings in key production print markets such as general commercial printing, direct marketing, books on demand, photo merchandise and labels and packaging. The lineup of HP Indigo presses, together with the HP SmartStream workflow, creates superior end-to-end solutions to capture these market opportunities. HP Indigo presses offer printing in up to seven colors, with offset- and photo-quality on a choice of over 1,300 off the shelf certified substrates. This enables a wide variety of high-value, high-quality print applications that leads print buyers to specify “Print it on an Indigo”. The new HP Indigo solutions announced today will continue to drive the transition to digital printing, and include:
the HP Indigo 7000 Digital Press offers breakthrough cost of ownership and flexibility for high volume digital printing
enhancements to the HP Indigo press 5500 offer increased productivity, automation and application range for new and existing customers
the HP Indigo W7200 Digital Press, a continuous feed duplex press for very high volume production line printing of books, direct-mail and transpromotional applications
the HP Indigo WS6000 Digital Press, a webfed labels and packaging press with double the productivity of current offerings
HP SmartStream, leveraging a graphic arts portfolio of workflow components, to help HP Indigo customers create digital printing production solutions with a choice of a broad range of market segments and application needs.

The HP Indigo 7000: a new benchmark for all commercial print technologies

The HP Indigo 7000 Digital Press delivers fast production speeds of 120 high-quality four-color A4-size pages per minute for customers in general commercial, direct-marketing, photo merchandise, and book and publications printing. It is optimized to print large numbers of static jobs with run lengths ranging from one copy into the thousands, as well as variable-data work requiring the “every page is different” capabilities of digital. Designed to produce up to 3.5 million four-color pages or 5 million one- and two-color pages per month with true offset and photo quality, the HP Indigo 7000 is targeted at customers with average monthly volumes in excess of 1 million pages, which complements the HP Indigo press 5500 designed for customers with volumes of 300,000 to 1 million pages. For high print volume customers, the HP Indigo 7000 offers breakthrough total cost of ownership significantly increasing the break-even point against offset(2).

Enhancing the HP Indigo press 5500: More productivity from the fastest selling HP Indigo press

Launched in May 2007, the HP Indigo press 5500 is the fastest selling press in the history of HP Indigo and now offers increased value for existing and new customers. The press has been upgraded and enhanced with options allowing greater productivity with an additional feeder, in-line connectivity to the HP Indigo UV Coater, and a kit to enable printing on thicker media up to 18pt. board/450 microns. With EskoArtwork’s software plug-ins and cutting table, the increased media range enables customers to use the press for folding carton work. The press includes an on-press oil recycling system that reduces the use of imaging oil by roughly 50%.

The HP Indigo W7200: The most productive high-volume offset-quality digital press

The HP Indigo W7200 Digital Press builds on the success of the HP Indigo press w3250, for very high-volume application-focused commercial printing. The HP Indigo W7200 can produce up to 7.5 million A4-size color page images, or 30 million monochrome A4 page images per month and combines the proven HP Indigo offset quality with the breakthrough productivity required for a variety of applications including on-demand and short-run book printing, high-volume personalized color direct-mail campaigns, high-value transpromotional statements and others. The press’ 317 mm x 980 mm image area significantly boosts productivity, and enables enhanced imposition for jobs with the popular 6-inch x 9-inch (153 mm x 229 mm) print format as well as enabling new applications. The HP Indigo W7200 Digital Press also supports Advanced Function Presentation™/Intelligent Printer Data Streams (AFP/IPDS) content used in transactional and transpromotional printing. The HP Indigo W7200 Digital Press will be available late 2009.

The HP Indigo WS6000: Double the productivity

The new HP Indigo WS6000 Digital Press extends HP’s label and packaging industrial press portfolio, providing a longer-run, higher-volume solution. The new WS6000 model addresses longer-run jobs up to approximately 4,000 linear meters (13,000 linear feet), and offers total cost of ownership (TCO) advantages for converters producing over 300,000 linear meters per month complementing the highly successful HP Indigo press ws4500 targeted at customers with monthly volumes of 150,000-300,000 linear meters. The HP Indigo Digital Press WS6000 prints at up to 30 meters (~100 feet) per minute in four colors. Featuring the same high quality for which HP Indigo label and packaging presses are known, the WS6000 press prints up to 7 colors on a broad range of media, including thin flexible packaging substrates from 12 microns (0.5 points) and folding carton media up to 450 microns (18 points), as well as label and shrink sleeve media. The press’ repeat length of 980mm (38.58 inches) permits greater productivity and drives even lower costs per label. The HP Indigo WS6000 will be available early in 2009.

HP offers best-in-class workflow for a range of scenarios

HP SmartStream leverages a graphic arts portfolio of workflow components to provide end-to-end workflow management, from job creation to fulfillment. When combining best-in-class HP and partner components, the result is greater flexibility, with a choice of solutions that are customizable and scalable to the customers’ unique business needs to address key market segments. HP Indigo customers will be the first to benefit from the new HP SmartStream workflow portfolio, which will be expanded to other HP graphics users at a later stage. HP SmartStream components shown for the first time today include the HP SmartStream Production Pro Print Server and the HP SmartStream Production Plus Print Server, Powered by Creo.

The HP SmartStream Production Pro Print Server is a high-performance raster image processor (RIP) and press controller designed to drive large-volumes of jobs, including complex variable-data jobs. It is the next-generation print server and IT solution for HP Indigo digital color production users. This off-press solution takes workflow tasks out of the press room and puts them in the prepress environment where they can be efficiently and centrally managed. A highly flexible, centralized and scalable solution, the server can manage up to 12 HP Indigo presses, with automatic load balancing and single point of control. With robust integration to print service providers’ management information systems (MIS), the Production Pro facilitates efficient management of production processes. The HP SmartStream Production Plus Print Server, Powered by Creo, includes a complete graphic arts feature set for out-of-the-box job control, and is a next-generation print server and IT solution. It is compatible with all HP Indigo commercial sheetfed presses and is now scalable to drive multiple presses from a single server rack. The Production Plus features advanced hybrid offset/digital production support including for Prinergy. Both the Production Pro and the Production Plus Print Servers support standard file formats including Personalized Print Markup Language (PPML), Optimized PDF and Postscript formats.

Driving growth in digital production printing

With an installed base that is approaching 5,000 presses, HP’s Indigo division has an established track record of innovation driving customer success. The number of pages produced by customers on HP Indigo equipment worldwide increased 45 percent from 2006 to 2007, and HP has seen quarterly page growth for HP Indigo presses exceed 40 percent in every quarter since Q1 2003. The HP Indigo 7000, W7200, and WS6000 join the successful HP Indigo line of presses, which already includes the w3250, 3500, 5500, and WS4500 Indigo digital presses. The solutions announced today are designed to bolster and advance HP Indigo’s continued leadership and growth, delivering increased value to a broader market, and higher productivity and scalability for the increasing number of high volume digital establishments. HP Indigo already has more than 400 multi-press customers including multiple customers with more than 10 presses.

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Posted by on August 9, 2008 in HP


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