Beginning August 8, 2008, online racing enthusiasts around the world can start their engines and race down the streets of Marina Centre to win themselves a return trip for two to Singapore amongst many other attractive prizes. Developed by the Singapore Tourism Board (STB), the Uniquely Singapore Racer is a 3D interactive flash application that allows online players to experience the sights and attractions in downtown Singapore as they vie to complete a race lap in the shortest time.
“With the Uniquely Singapore Racer, virtual racing enthusiasts can zoom down the streets of Singapore ahead of the FORMULA ONE™ racing celebrities who will take to Singapore’s street circuit next month at the world’s first night race. Showcasing some of Singapore’s characteristic landmarks including the St Andrew’s Cathedral, City Hall and Old Supreme Court Building, the Esplanade, the Singapore Flyer and even The Marina Bay Sands™ when it is built, the Uniquely Singapore Racer promises a fun and informative ride that will interest even avid gamers. Those in search of a greater challenge can also opt for the night mode as they speed through thrilling curves and corners” said Mr Ken Low, Assistant Chief Executive (Brand and Communications) of the Singapore Tourism Board, noting that the Uniquely Singapore Racer was created in a first person perspective for players to enjoy a more interactive gaming experience.
The Uniquely Singapore Racer is available at http://www.visitsingapore.com/racer. Tapping on the increasingly popularity of social media sites, there is also a Uniquely Singapore Racer Facebook application which allows players to post their scores on their Facebook profile and challenge friends to beat their best times.
The overseas player who clocks the fastest time will stand a chance to win the grand prize of a pair of return economy airfares to Singapore and a 3-day/2-night stay for two in a hotel. The fastest racer residing in Singapore will be rewarded with a pair of tickets to one of the highlight events of the inaugural Singapore GP Season – a lifestyle season packed with top-notch events to complement the FORMULA ONE race. The next 50 winners will receive a Uniquely Singapore goodie bag each.
The contest ends on September 14, 2008 and winners will be announced via the Uniquely Singapore Racer website on September 18, 2008. Fans of the Uniquely Singapore Racer can continue their virtual race even after the contest.