Canon votes earth

26 Mar

In the first global election between earth and global warming, Canon Marketing Philippines votes earth. For one whole hour on March 28, Canon will turn off its billboards in the South Luzon Expressway (SLEX) and in Cebu, along with all lights in all its offices, branches, and service centers nationwide in support of Earth Hour 2009.

“Here at Canon, we take the environment seriously and participating in Earth Hour is just one of the ways we do this,” said Canon Marketing Philippines president Ramon Arteficio. “Climate change is a matter that we cannot afford to ignore and it will take all of our efforts to combat it.”

This is the second time that Canon joins Earth Hour. Last year, aside from switching off its billboard and office lights, the company gathered employee pledges to turn off their lights at home.

Canon expects more employees to enlist this year. Posters and sign-up sheets have already been distributed in Canon offices in Metro Manila, Cebu, Davao, Legazpi, Pampanga, and La Union. Practical everyday tips on how to lessen global warming have also been sent to employees via email. The company’s participation in Earth Hour 2009 reiterates its commitment to the environment and forms part of the Canon Green Nation campaign. Canon achieved its Environmental Management Systems (EMS) Certification based on ISO 14001:2000 in July 2008 which indicates its continued efforts to conserve energy and resources, to control pollution, and to eliminate hazardous substances in all aspects of its operations.

Canon offices in China, Hong Kong, Singapore, Malaysia, Vietnam, and Thailand are also turning off all their office lights and neon signs. Hopefully this unanimous step towards environmental awareness and action will inspire a new consciousness in businesses.

Earth Hour is an initiative that began in Sydney, Australia in 2007 when 2 million residents and businesses turned off their lights for one hour as a symbolic pledge against global warming. Their united effort underscored the link between energy consumption and climate change. Earth Hour has since grown into a global movement that is supported by the World Wide Fund (WWF). Some 2,000 cities and municipalities in 83 countries have already promised to participate in Earth Hour 2009.

This year, the global campaign seeks to gather one billion votes for the earth, each light switch counting as a vote. The results will be presented at the Global Climate Change Conference in Copenhagen in December 2009 with the hope of influencing government policies that relate to the environment.

Come March 28, Canon Marketing Philippines will take part in a momentous global election that will decide the future, not just of one nation, but of a whole planet. For more details please visit

Leave a comment

Posted by on March 26, 2009 in Canon


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: