Sandboxes, rock stars and clean rooms mean something entirely different at Intel Corporation, and a new integrated branding campaign by the leading silicon innovator will tell the world how.
Representing Intel’s biggest marketing campaign in nearly 3 years and the first that spotlights the promotion of the Intel brand and not a processor product, “Sponsors of Tomorrow” will launch May 11 in the United States , Germany and the United Kingdom with limited teaser ads starting today online. Over the next month the campaign will expand to more than two dozen countries with Brazil and Japan rounding out the planned markets in the third quarter. The ambitious campaign conveys the message that gigantic advances of the digital age have been made possible by silicon – the key ingredient in microprocessors – and the vast majority of this silicon has come from Intel.
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