With a wide array of innovative product offerings and successful marketing strategies, BenQ Corporation’s projectors are gaining strong momentum in the emerging markets especially in Latin America*1, Central and Eastern Europe.
According to market researcher Futuresource Consulting, BenQ’s projector market share rose to 15.9% in Latin America in the first three months of the year, up from 11.1% of the same period a year ago. The expansion in share is remarkable considering the total market size was down 15% the same time. BenQ was ranked No. 2 in Brazil and Mexico, with a share of 17.94% and 23% respectively, the figures show.
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