With a wide array of innovative product offerings and successful marketing strategies, BenQ Corporation’s projectors are gaining strong momentum in the emerging markets especially in Latin America*1, Central and Eastern Europe.
According to market researcher Futuresource Consulting, BenQ’s projector market share rose to 15.9% in Latin America in the first three months of the year, up from 11.1% of the same period a year ago. The expansion in share is remarkable considering the total market size was down 15% the same time. BenQ was ranked No. 2 in Brazil and Mexico, with a share of 17.94% and 23% respectively, the figures show.
In 2008, corporate and SOHO (small office, home office) sectors contributed to the growth of BenQ’s projector sales in Latin America. The successful foray into new sectors – education and government – helped boost the company’s sales in the first quarter of 2009.
BenQ expects to increase its market share to 20 percent by the end of the year, as it has outlined strategies to support existing channels and new programs to strengthen retail channels. Over in Central and Eastern Europe, BenQ maintained market leadership in the first three months with a share of 19.95%. The company has secured its No. 1 position there since 2005, distancing itself away from the Japanese and Taiwanese rivals.
It saw its shares topping the markets in Croatia (27.14%), the Czech Republic (25.85%), Poland (23.79%) and Russia (20%), statistics from Futuresource Consulting show. In the XGA-M projector (3,000 – 4,000 AL) segment, BenQ was clearly the leader with sales nearly doubled than the closest rival. It was also the No. 1 in the short-throw projector segment with a significant share of 76%.
BenQ aims to hit a 23% share in Central and Eastern Europe in the second quarter.
The strong momentum in Latin America, Central and Eastern Europe follows the company’s recent triumph in China*2. Sales of BenQ projectors jumped 60% year-on-year in the first quarter in the mainland; it topped the leader board with a share of 14.6%.
“All these outstanding results are performance indicators proving BenQ projectors are a hit in the emerging markets, despite the unfavorable worldwide economic condition. Consumers there show high interests in our wide selection of product offerings,” said Conway Lee, President and CEO of BenQ Corp.
BenQ muscled into the camp of leading brands in the world’s projector market after years of efforts. As a leader of innovative technology, BenQ has spared no effort in seeking color truthfulness and visual comfort for its wide selection of projectors.
Since the rollout of its proprietary color matching technology in 2004, BenQ has continuously sought improvements in the products’ color hue, color saturation and color intensification. Plus the improvements in high brightness, short throw and quietness, BenQ projectors are capable of producing pictures that speak to the viewers.