In 1946, two young Japanese men decided to start a humble company founded on a belief that they can turn ideas into reality. From that initial spark followed decades of innovation that has transformed the lives of countless people, across generations. That simple dream of Akio Morita and Masaru Ibuka became the global leader that is Sony.
This courage to dream and to use technology to act on a dream is something Sony wishes to share with consumers today with its unified brand message make.believe. “Believe” represents Sony’s ideas and ideals – the ability to think, imagine and dream – while “make” signifies the Company’s unique ability to turn these ideas into reality. The “dot” is where inspiration meets creativity and creativity meets reality.
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