Survey: GFC Leaves Asian Data Centre Market in Bearish Mood

12 Apr

Emerson Network Power, a business of Emerson and the global leader in enabling Business-Critical Continuity™, has published the latest results of its half-yearly Market Pulse survey of data centre and infrastructure management professionals in Asia, showing the effects of the global financial crisis (GFC) could last longer than expected in the region.

The key findings from the survey of several hundred senior executives – 52 per cent of which were from Southeast Asia – shows that the early signs of a weakening project pipeline, first highlighted in the August 2009 report, have lead to a conservative outlook for the rest of the year from most respondents. For the first time in the history of the survey, the number of projects completed outpaced the projects forecast, indicating that industry executives are in a bearish mood in their planning, despite reports in the media that the worst of the GFC is over.

“This more cautious approach is echoed in further attributes throughout the report,” says Russell Perry, marketing director for Emerson Network Power in Asia . “For example, the report records an increase in projects being delayed or shelved. There are some exceptions to this, in the telecom space for example, but it would seem fair to suggest that we face a period of questionable growth going forward.”

For the second survey in succession, energy efficiency was highlighted as the number one priority from the respondents, followed by a distant tied-second for heat rejection and availability.

“Companies are still under pressure to cut costs, and with recent media reports suggesting the price of electricity is set to skyrocket in Southeast Asia, we expect this to remain the focus for our customers in the short to medium term,” says Katrina Tirante, marketing manager of Emerson Network Power in Southeast Asia

The Market Pulse survey – now in its fifth iteration since Emerson Network Power launched the survey series in April 2008 – polls hundreds of IT professionals across Asia on a broad range of topics, including data centre design priorities, spending trends, project pipeline and investment confidence.

For more information on the results and demographics of the latest Market Pulse survey, visit You can also download a one-page executive summary from this site.

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Posted by on April 12, 2010 in Emerson


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