Feel the Action of World Cup 2010

10 Jul

The whole world has been waiting for this moment with abated breath. People from all over are charged with excitement and anticipation. It is now time for the FIFA World Cup 2010!

 “Sony is honored to be one of the six exclusive FIFA partners for the FIFA World Cup. We are very happy to be able to share in the excitement and thrill of the games. This is the kind of premier sponsorship that we want to offer to our customers so that they can take part in this historical event in sports history,” Mr. Takao Kuroda, Managing Director and President, Sony Philippines, “All the significant sectors of the Sony Group, namely electronics, games, movies and music, are involved in this partnership.”

Sony has been given exclusive rights of the prestigious FIFA events as one of its partners.  “Only one FIFA Partner is chosen for a number of defined industry or business categories. Sony has been chosen for the ‘Digital Life’ category.  It covers a wide variety of business activities from entertainment to electronics,” said Kuroda.

Sony Philippines is sharing this privilege with Filipinos by enabling them to share in the excitement of the FIFA World Cup 2010.

Be thrilled by Netherlands vs. Spain

The company collaborated with the South African Embassy and BALLS Channel to have FIFA World Cup 2010 screenings in Manila Pavilion, Sofitel Philippine Plaza, Makati Shangri-la and The Podium.  Get the feeling of thrill and excitement as Netherlands faces Spain for the 2010 FIFA Finals.  

Be part of history and view the first FIFA World Cup captured in 3D

In a historic first, the 2010 FIFA World Cup was captured in 3D by industry leader Sony.  You can be part of this momentous occasion, as Sony Philippines’ nationwide 3D tour lets you relive the World Cup’s best action scenes as if you were there – in awesome 3D!  

Imagine being there when Germany won over Argentina during a 4-0 match, during the bittersweet rally of underdog Ghana when it raised the banner for Africa, and seeing the unbelievable upset of Netherlands versus Brazil.  Allow yourself to be besieged with emotion when Kaka was flashed that controversial red card.  Experience how your heart stopped in the middle of penalty shot dramas. 

Witness all the goals and misses, saves and fouls, in full 3D glory with Sony this World Cup! 

In conjunction with the 2010 FIFA World Cup, Sony will be screening selected match highlights in glorious 3D at the following Sony Centres:

Sony Centers        
  Venue Location / address      
Metro Manila          
Ongoing until Aug 2 SM Megamall 5th Level Building B SM Megamall, Mandaluyong City      
Ongoing until July 12 Gateway Mall Level 3 Gateway Mall Araneta Center Cubao, Quezon City      
July 13-20 Eastwood Mall Level 4 Unit 415 Eastwood Mall Eastwood City, Cyberpark      
Ongoing until July 13 CSI Mall Dagupan Stall 122 G/F CSI City Mall Lucao District , Dagupan City      
Ongoing until July 12 Ayala Cebu 3rd Level Expansion Bldg. Ayala Center Cebu Business Park, Cebu City      
Ongoing until Aug 9 SM Cebu Upper Ground Level, Building C. SM City North Reclamation Area, Cebu City      
Aug 5 – 19 Robinson Tacloban 2nd Level, Robinson Tacloban, Marasbaras Tacloban City      
Ongoing until Aug 9 Gaizano Mall Davao 3/F Gaizano Mall of Davao. JP Laurel Ave , Davao city      
Ongoing until July 15 Limketkai CDO 1st Level West Concourse, Limketkai Mall, Agora Road Lapasan , Cagayan de Oro      
July 21-29 KCC Mall Gensan 2/F KCC Mall, General Santos City      
Aug 10-24 Southway Square Mall Zamboanga 2nd Level Southway Square. Gov. Lim Ave cor La Purisma St Zamboanga City      
Sony Experience Centers         
  Venue Location / address      
Metro Manila          
Ongoing until Aug 2 Anson Makati Makati Ave cor North Drive Ayala Center Makati      
July 22-Aug 2 Abenson Greenhills Red Ribbon Bldg Missouri St. Greenhills, San Juan      
July 19-28 Anson Ortigas 23 ADB Ave Ortigas Center Pasig City      
July 21-Aug 2 SM MOA Ground Floor SM Appliance SM Moa, Pasay City      
Aug 3-24 Abenson Sta Lucia 2nd Level Phase 3, Sta Lucia East Grand Mall, Felix Ave cor Marcos Hi-Way Cainta Rizal      
July 14-21 Savers Mart Pampanga G/F Savers’s Mall Bldg Mc Arthur Highway Balibago Angeles, Pampanga      
Aug 3-24 Waltermart Dasmarinas Km. 30 Emilio Aguinaldo Hi-Way Dasmarinas Cavite      
  Venue Location / address      
July 16-18 Alabang Town Center G/F Activity Center      
July 30-Aug 1 Rockwell Makati Concourse Level  in front of Breadtalk)      
Aug 13-15 Eastwood Mall Libis G/F  Escalator landing area (between Momo & MyThai)      
  Venue Location / address      
July 6-12 Sofitel Hotel Sports Bar      


 In all, 25 matches were shot utilizing Sony’s professional 3D broadcast technology, and you will get to experience the realism of the action on Sony’s 3D TVs. Each of these 3D highlights will last approximately three minutes, and will be showcased exclusively by Sony.  No other consumer electronic brand can give you this breath-taking experience as if you were actually there.  Take note of Sony’s nationwide 3D Tour schedules and catch these exclusive 3D screenings as it makes its way to a venue near you!

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Posted by on July 10, 2010 in Sony


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