Lenovo Philippines announced recently a major sponsorship agreement with the Women’s National Collegiate Athletic Association (WNCAA) as the league’s Technology Partner this season.
The WNCAA is a multi-sports league spread over eight months with participants from 19 top universities and colleges. The league is set to open at the Ninoy Aquino Stadium on August 7, 2010 with this year’s attendance expected to go over 150,000.
The 41st WNCAA season will feature popular sports competitions such as swimming, volleyball, basketball, table tennis, taekwondo, badminton, futsal and cheerleading. Dodgeball will make its debut as a demonstration sport. The game, steadily growing in popularity among Filipinos, features players trying to hit opposing players with balls.
Michael Ngan, Country Manager, Home & Small-Medium Business, Lenovo Philippines said: “As the Technology Partner of the WNCAA, we are excited to contribute to a strong platform that promotes positive values associated with sports such as teamwork, commitment and passion, and having fun at the same time. These are all values that Lenovo believes in and we are happy to have a platform that can connect Lenovo with the youth community to share more about Lenovo and our PCs.”
As the official Technology Partner of the WNCAA, Lenovo will provide desktops and notebook PCs for the league’s use throughout the season.
As part of the sponsorship, Lenovo will be showcasing its branding and marketing collaterals at all WNCAA event. Lenovo will also have a presence in all WNCAA-member schools through the Lenovo Bulletin Board.
The bulletin board will contain electronic updates about the WNCAA’s schedules, game results as well as team standings, and will become a permanent fixture in member-campuses for the entire school year. In addition, the billboards will also feature the latest updates from Lenovo including new products and special promotions just for WNCAA-member schools, among others.
The sponsorship of the WNCAA runs parallel to Lenovo’s new brand positioning “Make Life More Fun”. The campaign message illustrates how Lenovo products are fun through innovation inside and design outside.
“In the past year, Lenovo has been increasingly expanding our range of Idea-branded products and marketing activities in the Philippines. We constantly look for creative platforms that can bridge our brand positioning with the community. This WNCAA sponsorship helps us connect with youth with a joint celebration of fun and passion through sports.” Ngan added.
WNCAA president Vivian Manila said: “The WNCAA is about camaraderie, glamour and most of all, about having fun with sports. We are happy that Lenovo has agreed to be our Technology Partner. Both Lenovo and the WNCAA believe in performance and having fun in style. With its extensive range of chic, stylish, and trendy PCs and laptops equipped with both productivity and multimedia applications, we are confident Lenovo can be the ideal partner of the WNCAA.”
This year’s WNCAA will feature female teams from top universities and colleges in the country such as the Centro Escolar University, Chiang Kai Shek College, De La Salle Santiago Zobel, De La Salle College of St. Benilde, La Salle College-Antipolo, La Consolacion College-Manila, Philippine Women’s University, Rizal Technological University, San Beda College-Alabang, University of Asia & the Pacific, St. Jude Catholic School, St. Scholastica’s College, St. Stephen’s High School, St. Pedro Poveda College, Emilio Aguinaldo College, St. Paul College-Pasig, Miriam College and Lyceum of the Philippines.