The BlackBerry Messenger (BBM) is a super application which 70 percent of Filipino BB users of Globe Telecom Inc. favor, according to Chief Marketing Officer Menchi Orlina. Innovation leader Globe is in fact the local market leader in BlackBerry users, as the first telco to bring the recent Blackberry Bold 9700 smartphone and the variety of colored Blackberry Curve 8520 smartphones to the Philippines , and now with the most BlackBerry-toting subscribers in the country.
Not surprisingly, worldwide, BBM is the “best mobile social network out there with over 20 million regular users,” according to Canada-based Research In Motion (RIM), the manufacturers of BlackBerry.
Using BBM is fast and easy, Orlina stressed. Unlike Instant Messaging (IM) services, people do not need to register or set up a BBM account. The application is already pre-installed in their BlackBerry device, so they can get their personal BBM PIN code and start putting together their BBM friends list to send personal or group messages with a single click or even group-chat from different locations.
Aside from BBM, Filipinos also favor other super apps, she noted. These include Facebook for BlackBerry and Twitter for BlackBerry and free applications available at BlackBerry App World cover a broad spectrum of interest.
BlackBerry App World, which allows users to download apps for their phones, became available to Filipinos in March this year. RIM also launched BlackBerry Device Software as well as BlackBerry Desktop Software for application downloads which include BlackBerry Messenger, Facebook for BlackBerry, Flickr for BlackBerry, Bloomberg Mobile, Flixster, Chum Radio, Kaglom, Three Squared Demo, WorldMate Live, Travel Like a Pro and Goal.com.
In other parts of the world, public and private sectors have already harnessed BlackBerry phones for a wide range of purposes, beyond managing their daily schedule, tasks, meetings and conferences, booking flights, making purchases and providing entertainment via games, radio and music.
In North America , where BB is the number one handset, salesmen favor using a BlackBerry handheld over their laptops while travelling to enter their sales data into their company’s Customer Relationship Management (CRM) system.
Healthcare professionals use their Blackberry smartphones to capture and update information about children in foster care via Remote Data Capture (RDC). Policemen use BlackBerry smartphones to run warrants, check license plates and review mug shots of individuals from secure police databases as well as track down their officers in the field.
Others used their BlackBerry smartphone as intelligent alarm networks, alerting them to intrusion in their homes and offices and enabling them to lock or unlock doors.
Despite the proliferation of applications and more new ones continuously swamping the market, Globe believes the popularity of applications like BBM will not wane anytime soon, especially now that BlackBerry smartphone offers are available for both post-paid and pre-paid subscribers.
In fact, BBM messages are free as part of the subscribers’ data plan, Orlina pointed out. Globe BlackBerry users can get unlimited surfing and BB service for P1,200 per month. Globe also has a Super Surf for BlackBerry Max offer, available until August 18, 2010, which gives users an enhanced surfing experience (on top of the usual BB service), letting them access even the most content-rich websites on their handheld (like You Tube) and surf with no limits for just P 1,500 a month or P 300 for 5 days.
The BlackBerry Bold 9700 smartphone comes free with Globe Postpaid Plan 3500 and with unlimited data service on Globe BlackBerry Plan 3799. The Prepaid kit is priced at P28,995 with one month of free Super Surfing.
The BlackBerry Curve 8520 smartphone comes free with Globe Postpaid Plan 1800 and with unlimited data service on Globe’s BlackBerry Plan 3799. The Prepaid kit is priced at P14,995 and comes with one month free Super Surfing.