Canon Bubble Jet Printer Sales up, Now No. 1 in Inkjet Printer Industry

13 Sep

Canon Marketing Philippines, Inc. (CMPI) topped the country’s total inkjet printer (IJP) market, securing 33% of the industry’s market share in the Philippines for the first half of 2010 according to IDC placing Canon at the No. 1 position for said market.

Canon’s Bubble Jet Printer’s sales in the first half of the year grew 27% from same period last year. The Bubble Jet Printer market comprises about 25% of CMPI’s total product sales in the country.

“The increase was due to the consistent quality of Canon PIXMA’s printers with our proprietary FINE and Chromalife 100+ technology, reliable and trustworthy service, increased penetration of provincial areas, the strengthening of the retail market, and our delightful promo offers which were very much welcomed by customers,” said CMPI consumer systems products marketing manager Jill Santiago.

Santiago said PIXMA IJPs have been driving sales, with single function printer PIXMA iP2770 and multifunction printer (MFP) PIXMA MP258 topping the bestsellers list. The multifunction printers with WIFI have also been gaining ground in the market let by the Canon PIXMA MX347.

“Technological trends include the shift to multitasking which may result in the growth of the MFP industry,” she said.

“Proprietary technological advantages that may swing the market to Canon’s side include the new Intelligent Touch System technology, HD Movie Print, and free enhanced software bundled with the printers that we will release this second half,” she added.

Santiago said that CMPI expects the IJP industry to slow down slightly in the fourth quarter of 2010 due to historical sales trends and consumers’ spending priorities during the holidays but is confident that the market will swing back after the holidays.

“But the total market growth for this year versus last year and for 2011 is still seen to grow,” she said.

Earlier this year, CMPI bagged three GfK No. 1 Awards for having the most number of unit sales for single-function printers, digital cameras, and digital single lens reflex cameras.

CMPI president Alan Chng said in July that the company forecast overall sales breaching the Php4-billion mark in 2010, 25% higher than last year.

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Posted by on September 13, 2010 in Canon


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