Globe innovation creates a safe and efficient advertising medium with its new permission-based mobile advertising service, called “my Rewards, my Globe PLUS.” It gives customers the freedom to choose which categories of ads they wish to receive to make sure these are useful and relevant to them, making this fast-emerging medium a strong complement to traditional media in the future.
Empowering the modern consumer
Globe puts the control completely in subscribers’ hands as customers will have to opt-in by texting “PLUS” to 2239 to give their permission to receive certain mobile ads. All of Globe’s customer data is kept secure and confidential, and subscriber numbers are masked to preserve anonymity and prevent publishing unnecessary information.
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