Lenovo Redefines Experience for Gaming Enthusiasts With the First Lenovo Gaming Zone in the Philippines

19 Jan

Manila, Philippines, January 18, 2011 – Lenovo recently opened its first Internet café and gaming hub in the Philippines, seeking to provide an intense, high-definition, high-specification gaming experience to gaming enthusiasts.

Located at the heart of SM Megamall Cyberzone, the Lenovo Gaming Zone is a novel addition to Lenovo’s 10 Lenovo Exclusive Stores (LES) and Think Exclusive Store (TES) nationwide. It is operated in partnership with VillMan Computers and Intel Philippines, and comprises 54 gaming and net surfing stations equipped with Lenovo’s high performance gaming desktop – the IdeaCentre® K320.

Michael Ngan, Country Manager, Home and Small-Medium Business, Lenovo Philippines said: “Based on the Synovate Philippines Young Asians 2010 survey , 60 percent of young Filipinos ranked online gaming as top of their internet priorities. With the opening of the Lenovo Gaming Zone, we are reaching out to this market and expanding our presence with the Philippines PC gaming market through our Idea range of PCs that features technology for enhanced performance, style and gaming capabilities.”

The IdeaCentre K320 is a powerful multimedia desktop capable of running games that require superior graphics performance. With features including the Intel Core i7 processor with Intel Turbo Boost Technology, Nvidia GeForce GT 320 1GB video card and 640GB 5400 rpm SATA HDD, the IdeaCentre K320 is the optimal gaming machine powering the Lenovo Gaming Zone. The IdeaCentre K320 is exclusively experienced in the Lenovo Gaming Zone as it is not yet commercially available in the country.

Lenovo’s latest all-in-one PCs for casual and hardcore gamers available locally are the IdeaCentre B300 and B500.

The Lenovo IdeaCentre B300 desktop is ideal for individuals and families that enjoy the efficient performance of traditional desktop PCs but desire the fun and useful features of an all-in-one (AIO) design such as touch screen capabilities, HD monitor and a streamlined appearance.

The IdeaCentre B500 all-in-one desktop is ideal for serious gamers and multimedia users. It features an Intel® Core™2 Quad processor, powerful discrete graphics, up to 8GB DDR3 memory and 1TB HDD storage space. Coupled with a 4-in-1 remote control that acts as a motion-drive games controller, VOIP handset, air mouse and media remote, the B500 supports a dynamic multimedia entertainment experience. Additional unique Lenovo features on the B500 include CamSuite, a tool that helps to keep users in the center of the Web camera’s focus and adds special effects to live video feeds.

The IdeaCentre B500 and B300 are available through Lenovo Exclusive stores and authorized retail stores at a suggested retail price that starts at Php65,900 and Php37,500 respectively.

“We chose to partner with Lenovo because of its innovative products particularly in the area of entertainment and gaming,” said Manuel Villaroman, President, Villman Computers. “Lenovo’s powerful gaming PCs allow us attract more gaming enthusiasts in such an important, high-traffic location such as the SM Megamall Cyberzone.”

Open daily from 10am to 10pm, the Lenovo Gaming Zone charges Php40 per hour rental. It is also an ideal location for game exhibitions, tournaments, and other tech-related events.

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Posted by on January 19, 2011 in Lenovo


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