Globe Telecom President and CEO Ernest Cu expressed bullish prospects about new and emerging opportunities for mobile phones in the country, citing pent-up demand for smartphones, increasing preference for more content, and the promising future of mobile advertising.
As one of the keynote speakers at the recently concluded Mobile Marketing Conference organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the Mobile Marketing Association (MMA) Philippines, Cu revealed that the pervasiveness of mobile phones in the country continues to grow, with penetration rate likely to reach 98% by 2015, according to research agency Ovum.
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