Globe Telecom has announced management changes with the movement of Consumer Sales Head Ferdz dela Cruz and Consumer Marketing Head Menchi Orlina. Dela Cruz will be taking up a position within the Ayala Group while Orlina will immigrate to the United States.
Dela Cruz has been with Globe for the past 8 years serving in various capacities as Head of Consumer Wireless and more recently Head of Consumer Sales. During his stay in the company, he spearheaded the refresh and redesign of the new Globe Stores, which changed the concept of telco retailing in the Philippines. Dela Cruz also led the development of sales efficiency tools that helped engage Globe retailers in achieving sales targets.
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