Daily Archives: June 9, 2011

Reader’s Digest Bares 2011 Trusted Brand Awardees

READER’S DIGEST 2011 TRUSTED BRAND. Reader’s Digest Philippines recently awarded the Platinum and Gold Trusted Brand trophies to local and non-local companies based on the results of a scientific consumer survey. The Trusted Brand program, now on its 13th year, is an annual consumer research based project which aims to recognize brands that have become the benchmark for product excellence and customer service. Shown in photo are the awardees with Reader’s Digest executives from Singapore and the Philippines. The awardees included Boysen, Century Tuna, Equal, Monterey, Nokia, Philam Life, PLDT Landline, PLDT MyDSL, Pilot, St. Luke’s Medical Center, BPI, Citibank, BPI Asset Management, Philam Asset Management, Inc., ABS-CBN, GMA-7, The Medical City, SM City North EDSA, Jollibee, Carrier, Sharp, Whirlpool, GE Appliances, Salem, Acer, Sony, Baguio Oil, Ajino-moto, Magnolia Fresh Chicken, Centrum, Panda, Petron and Jessica Soho.

Reader’s Digest Philippines recently awarded the highly anticipated 2011 Trusted Brand Gold and Platinum trophies to more than thirty local and non-local companies at Passion Restaurant, Resorts World Manila.
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Posted by on June 9, 2011 in Acer, Nokia, PLDT, Sony


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Reader’s Digest Trusted Brands Survey Results: Care for the Environment No. 1 in CSR Action Expected of a Brand Filipinos Trust

The Asia-wide Reader’s Digest Trusted Brands survey reveals that 80% of Philippine respondents consider it highly important for a brand that one trust to carry out environmental action as part of its corporate social responsibility (CSR).

This also holds true in all other 6 markets where the survey was conducted such as in Hong Kong, Singapore, Taiwan, India, Malaysia and Thailand. Although the percentages differ, it is this very important action that most expect of a trusted brand that came out in the top rank of the survey.
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Posted by on June 9, 2011 in Technology


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