Media tablets will experience a five-year compound annual growth rate (CAGR) of 54% in Asia/Pacific excluding Japan (APEJ) region, multiplying nearly ten times to 21 million units from 2 million units shipped in 2010. IDC expects more consumers to adopt media tablets to hit gaming, Web-browsing, and social networking needs on the go.
Mature countries like Korea, Australia, and Taiwan are showing high interest in mobile devices like media tablets while China continues to demonstrate high purchasing power for new tech products. Emerging countries in APEJ, like Indonesia and Malaysia by contrast, have more conservative attitudes toward media tablets, and still prefer mininotebooks with better keyboard input and a familiar user experience.
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