(L-R) Ms. Erica Dela Cruz, Brand Activation Management Senior Officer, Mr. Alvin De Vera, Brand Activation Management Director, both from Sony Philippines; Senator Richard Gordon, Chairman of Philippine Red Cross, Ms. Anacletz Bandril, Fund Generation Dept. Director, Philippine Red Cross
Sony Philippines had met-up with Philippine Red Cross to donate the promised proceeds of the BRAVIA for a Cause Project. Senator Richard Gordon, the Philippine Red Cross Chairman, was the one who received the check, along with Ms. Anacletz Bandril, Director of the Philippine Red Cross Fund Generation Department.
Sony Philippines donated Php100 on every Filipinos’ behalf who bought any BRAVIA LCD TV within the time frame April 15 to May 15, 2011. Philippine Red Cross will then forward the donation to the Japan Earthquake Relief Operations.