The small and medium business (SMB) market will continue to fuel the growth of the Philippine economy this year. According to the Department of Trade and Industry, the government’s goal is to increase the contribution of the SMB sector to 40 percent of GDP (from 32 percent in 2006), with 2 million employed in the SME sector by 2016.
Government statistics show that 99.6 percent of all registered businesses in the country are considered SMBs and among the key factors that will sustain their competitiveness is their ability to manage productivity and efficiency.
To do this, SMBs need a reliable personal computer that can cope with their business needs, a computer that would make transactions faster and hassle-free.
Vicky Agorrilla, Country General Manager, Lenovo Philippines said: “We recognize the critical role SMBs play in the country’s economic development especially in today’s fast-paced and technologically advanced business environment. Lenovo is committed to supporting the growth of SMBs by ensuring their productivity and competitiveness by introducing technology built for the SMB such as the Lenovo ThinkPad Edge Series.”
An Essential Tool for the Business
Paolo Benigno “Bam” Aquino IV, president of Hapinoy and one of the Ernst &Young’s Entrepreneurs of the Year and Ten Outstanding Young Men (TOYM) of the Philippines (2010), knows the SMB market very well.
Aquino manages the Hapinoy Store Program which focuses on the sari-sari or small neighborhood stores. The company works with micro finance organizations and provides training and business development services to micro entrepreneurs.
Aquino knows that having a reliable personal computer such as the Lenovo ThinkPad Edge E420s is one of the key factors in a growing business.
Aquino said, “The computer is an essential tool in most businesses these days, so the computer you should own should make life easier and not harder. For businesses that prefer the Windows 7 OS, the ThinkPad Edge E420s is a good option. It is very reliable and of top quality.”
The ThinkPad Edge E420s which was recently launched by Lenovo together with ThinkPad Edge E220s, is an addition to Lenovo’s ThinkPad Edge family of laptops designed for SMBs like Hapinoy. The ThinkPad Edge E420s and E220s sport superior design, extra durability and superb performance.
The ThinkPad Edge E420s comes with extra design details such as magnesium/aluminum construction, infinity displays, metal accents, soft touch covers, strikingly thin design, premium Dolby audio, high-definition webcam, slot-loading optical drive, switchable graphics and multiple wireless connectivity options.
Add to that is the outstanding performance offered by Lenovo’s Enhanced Experience 2.0 which enables faster boot, sleep and shut down times, an important consideration for many businesses today.
Aquino adds, “I’m more concerned about performance, which this computer breezed through. The fact that it looks great is a big bonus. Good marks on the quality, the build and the performance.”
Lenovo: The Brand SMBs Can Rely On
This year, the International Data Corp., a global market intelligence firm expects a sustained growth in information and communications technology (ICT) spending in the country as majority of businesses focus on business expansion and sees ICT as a key business enabler.
IDC says that SMBs’ ICT needs will intensify in 2011 but they will continue to cut costs and align their ICT needs to the changing business landscape.
“In today’s technologically driven highly-competitive business landscape, Lenovo offers its customers a brand that can provide premium products tailored to fit the needs of SMBs,” Agorrilla said.
Lenovo is a leader in innovation, developing reliable, high-quality, secure and easy-to-use technology products and services worldwide.
Lenovo continues to inspire business confidence among SMBs, offering a variety of ThinkPad Edge Series laptops tailored for the needs of SMBs.
The ThinkPad Edge family places special emphasis on the little details that make a big impact for the SMB customer who values both premium style and performance.
For Aquino and many business leaders around the country, Lenovo, one of the world’s largest PC makers, is “a brand you can rely on.”