Research In Motion (RIM) announced three new BlackBerry smartphones featuring the BlackBerry 7 Operating System (OS). The all-new BlackBerry Curve 9350, BlackBerry Curve 9360 and BlackBerry Curve 9370 smartphone are exciting additions to the popular BlackBerry Curve series.
These new models are designed to address a large and important segment of the global mobile phone market where customers are looking to upgrade their existing feature phone or existing BlackBerry Curve with an affordable, easy-to-use, full-featured and socially-connected smartphone.
“These new models will build on the incredible success of the BlackBerry Curve line and further expand the largest global launch of BlackBerry smartphones in our history,” said Mike Lazaridis, President and Co-CEO at Research In Motion. “The new BlackBerry Curve smartphones are absolutely stunning and offer a significant performance upgrade with an unmatched mobile social experience for the millions of feature phone users in the market as well as our existing Curve customers,” he added.
In addition to supporting the new BlackBerry 7 OS, the new BlackBerry Curve smartphones feature a range of powerful hardware enhancements including upgraded processors, displays and memory, and built-in support for NFC (Near Field Communications) that enables users to pair accessories or read SmartPoster tags with a simple tap of the smartphone, and other exciting capabilities.
BlackBerry 7 introduces a next generation BlackBerry browser that combines advanced WebKit browser with the hardware enhancements in the new BlackBerry Curve smartphones. It also enables smoother navigation and optimized HTML5 performance. Moreover, it is packed up with a number of pre-loaded applications and integrated functionality.
The next generation BlackBerry Curve smartphones deliver the world’s best mobile communications and social experiences. It has pre-loaded latest release of BBM (BlackBerry Messenger) that comes with a range of other apps. It also has an updated Social Feeds (2.0) app for a more real time experience in using Social Media.