HP has announced an expanded range of new digital printing solutions that will strengthen Print Service Providers’ (PSPs) value proposition to their customers, allowing them to capture a larger share of the fast growing signage industry in Asia Pacific.
“HP has a deep understanding of the trends and developments in the signage industry and the impact it will have on PSPs. We believe that we can work alongside with PSPs to help them transition to be a Marketing Service Provider (MSP) to remain competitive in an increasingly price-sensitive market”, said Gido van Praag, Vice President, Graphic Solutions Business – Asia Pacific and Japan, HP. “HP is best positioned to help PSPs in their conversion to MSP where they will move beyond just competing on price to providing a full spectrum of value added services that will help differentiate them from competition,” he added.
HP’s latest latex ink printers are the HP Scitex LX850 and the HP Scitex FB7500. HP Scitex LX850 allows PSPs to differentiate, win new business and generate new profits. The HP Scitex LX850 printer will enable PSPs to expand the variety of environmentally conscious outdoor and indoor applications they can offer while improving their overall printing atmosphere concurrently. The printer also allows PSPs to pursue new business opportunities with leading international corporations that increasingly require them to provide eco-friendly printing solutions.
Delivering high image quality at production speeds, the HP Scitex LX850 Printer allows customers to accelerate their large-format workflows. The device also enables customers to expand their application versatility with a built-in ink collector for direct-to-fabric printing on flag fabrics.
On the other hand, HP Scitex FB7500 printer delivers industry-leading productivity along with high print speeds and standard three-quarter automation. It is a versatile UV flatbed printer that is an ideal solution for close-view high-quality point-of-purchase/point-of-sale (POP/POS) applications, exhibition graphics, signage, backlit displays and posters. With speeds of up to 500m2/hr (5,380ft2/hr) and three-quarter automated loading to reduce idle time between sheets by up to 85%, the HP Scitex FB7500 printer delivers the highest productivity of digital flatbed printers in its price class.