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Daily Archives: December 14, 2011

Globe unveils country’s first-ever augmented reality print campaign

Globe Telecom stands at the forefront of innovation once again as the first Philippine company to launch the country’s first-ever augmented reality campaign on print media.

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video or graphics which involves layering of computer-generated imagery on top of a view of the real world as seen through the camera of a smartphone or tablet computer.
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Posted by on December 14, 2011 in Globe Telecom

 

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