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Magsaysay Transport and Logistics moves to the Cloud with Salesforce CRM

20 Jan

(L-R) Bobby Aquino, Strategic Marketing & CRM Mgr, Magsaysay Transport & Logistics; Doris Magsaysay Ho, President & CEO, Magsaysay; Rene Huergas, President IP-Converge; and Zakir Ahmed, Regional Vice President, Salesforce.com

Magsaysay Transport and Logistics Corporation (MTLC), a subsidiary of Magsaysay Maritime Corporation, recently signed an agreement with IP Converge Data Center, Inc. (IP-Converge) for its subscription to Salesforce.com Customer Relationship Management (CRM), world-leading cloud-based CRM solution for the “social enterprise”.

IP-Converge says today’s business operations require tools that allow employees to collaborate and share information in real time – similar to popular social networking websites and applications. This way, business applications are easier to learn and are more engaging, giving companies a more dynamic and social business environment, which results in increased productivity in the workplace.

MTLC is a group of companies primarily engaged in full-container liner shipping, 3rd-party logistics, distribution, tankering and petroleum barging, ship management, marine bunkering, agency and brokerage, chassis leasing and hauling, port equipment, tour operations and fast-ferry charters, marine repairs and services, marine consultancy, and offshore marine transport services.

IP-Converge, the country’s first and only publicly listed Internet Data Center and Cloud Services Provider, is the Philippines’ only Salesforce.com Select Consulting Partner. Aside from Salesforce CRM licenses, the company also provides integration and consulting services to various enterprises in the country and the region. As an initial requirement, IP-Converge has implemented Salesforce CRM for Magsaysay Transport and Logistics.

IP-Converge also integrated MTLC’s existing SAP ERP system with Salesforce CRM.

Mimi Dizon, IP-Converge Director for Business Development – CRM, says, “We are very enthusiastic about working with Magsaysay Transport & Logistics. It is a great testament to how Salesforce CRM is viewed as an essential component of any business, even those with existing ERPs.”

Magsaysay Transport & Logistics will be using Salesforce.com for various facets of their business such as account management, marketing automation, database management, pipeline management, and business analytics and reporting. And because the solution is Cloud-based, users are able to access and make updates from practically anywhere.

“We have offices in practically all major ports and cities in the Philippines, and because we foresee CRM as an integral part of our day to day operations, it is important that we are able to easily deploy a solution that allows quick user adoption for unhampered operations and real-time information updates”, says Doris Magsaysay Ho, President & CEO of Magsaysay.

Cloud computing is the delivery of applications, infrastructure, or computing platforms as a service utilizing shared data center resources, rather than as a product. It enables users to access and subscribe to such services, anytime, anywhere, over the Internet.

Salesforce CRM is the world’s most proven customer relationship management solution, allowing enterprises to efficiently serve and manage its customers and maintain budget at the same time. Being a cloud computing service, it utilizes a pay-as-you-go model that saves customers from the burden of having to spend on heavy capex.

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Posted by on January 20, 2012 in IP-Converge, Technology

 

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