President Benigno Aquino III (center) sends the first text message from the PIA Text Blast service, which was launched Wednesday during the 25th anniversary celebration of the Philippine Information Agency. The PIA utilized Globe Business' TxtConnect service, in partnership with Globe Telecom. Flanking the Chief Executive are Sec. Herminio "Sonny" Coloma, Jr (left) of the Presidential Communications Operations Office and Atty. Jose A. Fabia, PIA Director General
The Philippine Information Agency (PIA), the official information arm of the government, partners with Globe Telecom for a Short Message Service (SMS) broadcast facility that aims to use text messaging as a faster means to disseminate relevant advisories, news and updates nationwide.
“The use of text messaging as a tool for keeping our citizenry informed and aware is timely, given that cellphones are now the most pervasive form of communication,” said Atty. Jose A. Fabia, Director General of the Philippine Information Agency, “Our partnership with Globe Telecom shows that the government and the private sector can work together and maximize resources to deliver public service to Filipinos from all walks of life.”
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