Innovation strategy winning with customers; continued hiring to drive SAP APJ’s growth

13 Feb

SAP Asia Pacific Japan (APJ) announced its best ever performance in 40 years, with a 32% growth in Software Revenue at constant currencies (to €722 million) in the full year ended December 31, 2011.

“Last year was a banner year for SAP PH.  We reinforced our position with technological innovations that mean better productivity for our growing customer base.” said Jennifer Ligones, SAP Philippines country manager.  “Our increasing customer roster particularly in the SME segment underscores the importance of the segment to the overall performance.”

Steve Watts, President, SAP Asia Pacific Japan, said: “2011 was our best ever performance in history, and Q4 2011 was also our 8th consecutive quarter of double-digit growth – this once again reinforced our role as SAP’s global growth engine. Across the region, our key markets of China, India and Japan led the pack with robust double-digit growth, while every market in the region performed well.

“Our breakthrough innovations in mobility, cloud and in-memory computing (SAP HANA), in particular, continue to be welcomed by our customers, with nearly 10% of our Software Revenue in Q4 2011 coming from HANA and Analytics. Our positive results clearly show that SAP’s growth strategy based on customer-centric innovation is winning, and we see strong demand and pipelines for SAP’s innovations in 2012.”

In Q4 2011, SAP APJ’s Software Revenue grew 26%, to €289 million. Software and Software Related Services Revenue grew 21% to €601 million, while Total Revenue saw a corresponding 20% growth to €690 million.

For the twelve months ended December 31, 2011, SAP APJ grew Software and Software Related Services Revenue by 22% (to €1,813 million) and Total Revenue by 20% (to €2,128 million). The SAP Group’s full-year 2011 Non-IFRS Software and Software Related Services Revenue exceeded revenue guidance, with an increase of 15% (17% at constant currencies).  All growth figures shown above are expressed in Non-IFRS constant currency terms and are measured against the previous comparable period.

“As we continue to grow across the region, we are investing aggressively in the attraction, development and retention of top talent.  In China, in particular, we are looking to hire more than 1,500 employees as we open another six new offices to drive our strategic investment in the Chinese market,” said Watts.

Announced at the first China SAPPHIRE NOW event in Beijing last year, the US$2 billion investment by SAP in China includes an innovation portfolio for China, including Financials for HANA, mobile solutions for the Chinese market, and industry-specific solutions in Retail and Utilities.  SAP is also enhancing its support and service capabilities to deliver more value to China’s largest companies.

Watts continued: “Our core solutions, together with our industry leading innovations in mobility, in-memory and cloud, are unmatched in the value they bring to our customers across all industries. We also recently announced our intent to acquire SuccessFactors, the market-leading provider of cloud-based HCM solutions, which will help us gain immediate strength and leadership in the fast growing segment of cloud-based applications for people and talent management. Our innovation pipeline is strong across SAP HANA, mobility, line of business solutions and database. Coupled with ongoing demand for SAP’s innovations across all markets, we are confident that our strong double-digit growth will continue in 2012.”

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Posted by on February 13, 2012 in SAP


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