(from left) MyCebu.ph Editor Max Limpag, Smart Public Affairs Group Head Ramon Isberto and Cebu City Council Tourism Committee Chairperson Margot Osmeña display the Cebu Guide Book on various mobile devices before the Heritage of Cebu Monument in Cebu City during the launch. With them are (from left) (L-R) MyCebu.ph Editor Marlen Limpag, PLDT Cebu Operations Assistant Vice President Bong Lintag, Department of Tourism Central Visayas Director Rowena Montecillo, Heritage Interpreter Ka Bino Guerrero and Smart Public Affairs VisMin Head Maria Jane Paredes.
Quick Response Codes or simply known as “QR Codes” are barcode-like images commonly found on billboards and on print ads. Using a smartphone with a compatible QR Code app, passersby can easily access additional information about a product or a service by capturing the QR Code with their phone camera.
In a developing country such as the Philippines, however, QR codes have found a less conventional, yet more meaningful use. With a little help from the Department of Tourism (DOT), wireless leader Smart Communications, Inc. (Smart), and travel website MyCebu.ph, domestic tourism is going online in real time.
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