HP Imaging and Printing Group (IPG) recently made the world a little brighter for children with cancer as it donated 1 million pesos to Project: Brave Kids last January 27 at the Philippine Children’s Medical Center (PCMC). The amount was taken from the proceeds of HP IPG’s The Giving Three promo, and will be used to fund sponsored chemotherapy treatments for three young recipients selected by Project: Brave Kids.
“HP continues to give back to the community through various humanitarian projects like The Giving Three promo. For this project, we aim to inculcate a positive attitude and develop the well-being not just of the children but also of the parents. Helping them gives them the message that you understand their situation, which in turn gives them courage,” says Erwin Creencia, Inkjet and Web Solutions Market Development Manager, HP IPG.
The Giving Three promo was HP IPG’s Christmas project held in partnership with FrancisM Clothing Co., wherein a certain amount was set aside for each purchase in exchange for a limited edition “I gave to the brave” statement shirt. The proceeds from the project will go a long way in helping chosen beneficiaries from Project: Brave Kids combat the deadly ailment.
Paul Perez, Executive Director of Project: Brave Kids shared his appreciation for HP IPG’s effort to help the cause: “We are very thankful for the dedication and effort HP gave us in gathering funds to help the children,” he said.
Project: Brave Kids is an organization dedicated to helping kids with cancer in the Philippines. Established in 2006 by Paul Perez and his wife, the advocacy began when their son Seve was diagnosed with acute lymphocytic leukaemia. The Perez couple realized the challenges their child had to face, even more so for families who did not have the means for proper treatment. To date, the project supports over 100 families whose children are being treated at PCMC.
“The movement is aimed to show kids with cancer that there is hope, that acquiring the malady does not mean an abrupt end is waiting for them. They have just started their lives and we have to show these children a life that’s full of hope for the future, filled with dreams and aspirations,” Perez added.