The IDC (International Data Corporation) recently announced that Canon PIXMA Printers is the No. 1 Single Function Printer and Total Inkjet Printer Brand for 2011 based on unit sales.
IDC said that Canon was able to dominate the inkjet printer industry last 2011 with a convincing 36% market share. Aside from leading in the whole industry composed of SFP (Single Function Printers) & MFP (Multi Function Printers), IDC furthermore added that Canon also topped the market share of Single Function printers with an impressive 42% share. Data from IDC also indicates that Canon had a strong finish in the Multi-Function printers, grabbing 30% share.
“Our Canon PIXMA Printer Inkjet line in 2011 grew 27% versus 2010 in spite of the decrease in the total inkjet market size by 7%. Canon Marketing Philippines also posted the highest growth in the ASEAN region for the inkjet business. This is a testament of Canon’s dedication to grow our inkjet business and to be No. 1 in all product lines.” said Mr. Alan Chng, President & CEO of Canon Marketing Philippines.
The Canon PIXMA iP2770 Single Function Printer (SRP: Php2,195) known for its quality and versatility was also the top selling Single Function Printer for the whole year of 2011. Apart from this, other models in the Canon PIXMA line received Awards from HWM (Hardware Zone Magazine) such as the PIXMA iP4970 Photo Printer (SRP: Php6,495) which received the Silver Award and the PIXMA E500 Ink Efficient All In One Printer (Php4,495) which received the Gold Award.
“We would like to thank all our valued customers and dealers for supporting Canon PIXMA Printers in 2011. Despite the economic slowdown, PIXMA was still able to emerge market leader due to unmatched print quality, efficient pre-sales and after sales support, speedy service turn-around time, reasonable price, attractive end-user promos, and of course the continued support of our loyal customers to the brand” said Mr. Vincent Sanchez, Asst. Director of the Consumer Systems Products Division of Canon Marketing Philippines Inc. “Apart from the contributing factors of our brand’s success, this achievement was also backed up by the timely introduction of the high-quality PIXMA E500 which is Canon’s low cost ink printer model catered to savings and quality oriented consumers. We would also like to thank our PIXMA Brand Ambassadors: noted photographers namely Mr. Jo Avila, Mr. Per-Andre Hoffmann and Mr. Jun Miranda who have greatly helped educate our pro market on the advantages of our PIXMA line” Sanchez added.
As a means of thanking loyal consumers, Canon PIXMA will be giving away special prizes through their Facebook fan page (www.facebook.com/canonpixma.ph)
With regards to future plans of Canon PIXMA in the country, Ms. Jill C. Santiago, Sr. Marketing Manager of Canon Marketing Philippines states “We have a lot in store for our loyal customers this 2012. Aside from exciting new products and promos, we have various programs in the pipeline that will surely delight our customers such as exciting activities and nationwide printing and color management seminars with our Canon PIXMA Brand Ambassadors. Also, Canon Marketing Philippines is celebrating its’ 15th year in the country so consumers can also watch out for exciting events and activities as well”
Canon PIXMA printers are known for ease of use, quality and efficiency. They are equipped with the proprietary FINE technology which, in its affordability, enables users to print photos with the highest quality at the fastest possible time.
Further, Canon PIXMA printers comes with the patented Chromalife 100+ technology that ensures every photo printed on Canon PIXMA printers with Canon genuine ink and photo paper lasts up to 300 years.