As a visual medium, videos are a powerful way for people to reach other people — not sure for entertainment, but to call attention to important causes. And combined with the power of the internet, the impact can be still more powerful. YouTube, for example, has 800 million unique visitors a month, or roughly 12 percent of the world’s population online — not just waiting to be entertained, but also informed and inspired.
The Philippines is no stranger to social initiatives effected through YouTube. One recent outreach was the effort of seven-year-old Bronte Henfling, daughter of Skip Henfling, who was part of the ‘Borne Legacy’ film crew. During their stay in the Philippines, Bronte witnessed the devastation wreaked on Cagayan de Oro and Iligan by the tropical storm Sendong. This led the seven-year-old to appeal for toys for the affected children in Mindanao over YouTube. The clip, entitled ‘Bronte and Frank’s Typhoon Toy Drive’, raised 2,000 stuffed toys from California and Australia, to help comfort the children of Mindanao.
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