Canon Inc. announced this March the celebration of the 25th anniversary of Canon’s EOS (Electro Optical System). The EOS system debuted in March 1987 by launching EOS 650 SLR camera and three interchangeable EF lenses including the EF35-70mm f/3.5-4.5.
During the film-camera era, EOS SLR cameras garnered high acclaim from a wide range of users for their innovative technologies and designs focused on Canon’s key concepts of high speed and ease of use. During this period, the company launched the top-of-the-line professional-model EOS-1 in 1989 and, with the introduction of the compact, lightweight EOS 500 (EOS Rebel XS and EOS Kiss in other regions) in 1993.
Following the introduction of the EOS D30 in 2000, when the popularization of digital SLR cameras was in full swing, Canon developed such advanced technologies as its proprietary CMOS sensors and high-performance DIGIC digital image processors in an effort to offer products that fulfilled the company’s new key concepts of high speed, ease of use, and high image quality.
With the flagship EOS 1DX at the apex and the newly introduced EOS 5D Mark III, boasting exceptional image quality and video functionality, Canon’s rich digital SLR camera line-up serves the needs of all levels of users.
Additionally, Canon’s interchangeable EF lens series, introduced together with the EOS SLR camera system, has come to lead the industry. With Canon’s optical technologies at its core, EF lenses incorporate such innovative technologies as the Ultrasonic Motor (USM), Image Stabilization (IS), Subwavelength Structure Coating (SWC) anti-reflection technology, and multi-layered diffractive optical (DO) elements.
Furthermore, with the recent launch of the Cinema EOS System of professional digital cinematography products, Canon’s EOS system now supports motion picture production and other high-end video capture applications.
Canon will continue to refine it diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable cameras and lenses that cater to the varying needs of users while contributing to expanding the culture of photographic and video imaging.