Canon is #1 Camcorder Brand for 2011

23 May

Imaging solutions leader Canon emerges as the number one camcorder brand in the Philippines for 2011.

In a retail audit by international and independent market research firm GfK Research and Technology, the report showed that Canon dominated the camcorder market with a market share of 47.8 percent. The top camcorder models for Canon were the standard definition (SD) VIXIA FS400 and the high definition (HD) VIXIA HF R20.

Three other Canon camcorder models made it to the top 20 hit list for December 2011: the FS300 and VIXIA HF M40 flash camcorders and the PhotoDV DC420 DVD camcorder.

The VIXIA FS400 allows up to 41 times more zoom than the standard perspective and features a Dynamic mode Image Stabilizer—a deal at only Php12,950. Meanwhile, the VIXIA HF R20 is the entry level model for Canon’s full HD camcorders. It features a touch-screen interface as well as the Face Detection and Smart Auto functions for maximum clarity video capture, definitely an unbeatable package at Php19,950.

Since 2007, Canon has been the number one digital camera brand in the country owing to its strong international brand lineage and solid product portfolio. The company is also noted for its comprehensive after-sales support which is nearly incomparable to industry newcomers. This latest certification from GfK marks another milestone for Canon as the leading camcorder brand.

WiFi-Capable Canon Camcorders

Vice President and Image Communication Products Head of Division Bong Serevo said, “We are thrilled and thankful to receive such a huge honor. This year, we have strengthened our line-up further with the introduction of new WiFi-capable VIXIA camcorders for easier uploading and sharing of content, a new feature that’s sure to become a hit among video enthusiasts.”

This year, Canon marks its 15th anniversary in the Philippines with the unveiling of new products and technologies particularly the launch of WiFi-enabled cameras. Serevo further noted that Canon’s world-class service and after-sales support are among the main driving factors that “set Canon apart from other brands and give people reason to make us the number one camera brand.”

Canon Marketing (Philippines), Inc. is a multi-billion peso imaging company with one of the most extensive product lines of input and output devices. Guided by the commitment to its Kyosei philosophy, Canon continues to provide total imaging solutions to improve the personal and professional lives of the Filipino.

Currently, the company is located in six major regions in the country and anticipates even greater growth. The service coverage of Canon spans all areas in the Philippines with close to 200 authorized service centers.

It is currently ranked as the number one digital camera brand in the Philippines for 2011 (GfK) and is a consistent Trusted Brand Gold Awardee by Reader’s Digest. As a whole, Canon remains a benchmark of performance in the digital imaging industry and holds the number 389 rank among Business World’s Top 5000 companies in the Philippines for 2010.

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Posted by on May 23, 2012 in Canon


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