HP Unveils Breakthrough Color Inkjet Web Press Technology, Showcases New HP Indigo Portfolio at drupa 2012

23 May

Taking high-speed inkjet capabilities to the next level, HP demonstrated its meter-wide full-color HP Inkjet Web Press operating at 244 meters (800 feet) per minute, featuring new inks, printheads and glossy coated paper that support faster print speeds without compromising image quality.

The higher-speed color capability will be available in select systems or as an optional upgrade next year.

HP also announced strong market acceptance of its new portfolio, including five beta customers for the HP Indigo 10000 Digital Press, the first B2-format sheet-fed HP press on the market and one of six new HP Indigo presses introduced in March. HP also has signed agreements with more than 70 print service providers (PSPs) for the new HP Indigo 5600 and 7600 Digital Presses.

In addition, HP said it has already received orders for its first complete high-speed mono and color imprinting solutions and its new series of higher-speed inkjet web presses. The company now has installed more than 70 HP Inkjet Web Presses worldwide, which have produced a cumulative total of more than 11 billion pages.

“We’re driving an unstoppable transformation from analog to digital printing, where our broad portfolio of digital solutions is reshaping the products and services PSPs can offer their customers,” said Christopher Morgan, senior vice president, Graphics Solutions Business, HP.

At drupa 2012, the graphic arts industry’s most significant tradeshow, HP is demonstrating its new digital portfolio running real-world applications, including label and packaging, publishing, direct mail and sign and display. HP also is launching:

  • A solution-development relationship for folding cartons with Stora Enso to integrate an in-line coating unit with the new HP Indigo 30000 Digital Press.
  • An expansion of the ColorPRO Technology licensing program to a broader range of products, technologies and applications.
  • Forest Stewardship Council (FSC) certification for a range of HP photo and technical papers.
  • A new accessory for HP Designjet L26500 and L28500 that improves loading on textile media.
  • A version of the cloud-based HP Hiflex Web-To-Print Solution for sign and display printing applications, under the HP SmartStream Workflow Solutions umbrella.

HP’s drupa stand in Hall 4 at Messe Düsseldorf – the tradeshow’s largest digital printing exhibit– reflects HP’s industry leadership in high-quality, versatile and productive color-printing solutions. The HP stand features the 10 new digital printing systems announced in March to help PSPs grow their businesses with reliable, high-productivity operation and a broad color gamut for rich, accurate image reproduction.

Capturing new applications with higher-speed color inkjet printing
HP Inkjet Web Press technologies – first unveiled at drupa 2008 – have helped customers achieve significant advancements in publishing, production mail and other applications. The new HP T410, T360 and T230 Color Inkjet Web Presses feature new advanced inkjet printhead technology and nanotechnology pigment inks, supporting higher speeds without compromising image quality.(1)

“With the improved productivity and quality of HP printing systems, we see inkjet presses now extending beyond direct mail and publishing applications to penetrate the market for high-volume general commercial print,” said Morgan.

To provide customers with greater access to HP Exstream Customer Communications Management, HP also announced new, specially priced bundles for HP Inkjet Web Press customers. The combination of HP Exstream software with HP Inkjet high-speed production solutions delivers industry-leading production capabilities for direct mail and transactional print applications.

Strong rollout for the new HP Indigo Digital Presses
The first beta installations for the HP Indigo 10000 will be made in late 2012, with commercial availability scheduled for early next year. Beta users will include Consolidated Graphics (United States), Elanders (Germany), Old City Press (Israel), Precision Printing (U.K.) and Wing Hung Group (Hong Kong).

HP also announced a new solution-development relationship for folding cartons with packaging board and packaging solutions provider Stora Enso to integrate an in-line coating unit with the new HP Indigo 30000 Digital Press. This will maximize productivity; streamline the workflow; and deliver printed and coated finished sheets ready for die cutting and folding, like the output of current offset printed cartons.

Israel-based EMKA Group, a beta user for the sheet-fed HP Indigo 5600, has been able to expand into new applications where digital was not an option before.

PSPs already are taking advantage of the higher productivity, increased automation and expanded versatility of HP’s new flagship commercial sheet-fed HP Indigo 7600 Digital Press. Available now, the press offers unique high-value effects that help PSPs create higher-value decoration for invitations, greeting cards, luxury product brochures and other print materials.

Supporting end-to-end production
At drupa 2012, HP also is offering the first public demonstration of innovative workflow solutions to support HP Indigo press customers in increasing end-to-end productivity and reducing overall production costs.

HP SmartStream Production Center is a workflow system that addresses the challenges of producing and delivering high volumes of short-run jobs, reducing turnaround time and increasing profitability.

HP Indigo Finishing Connectivity solutions extend the Job Definition Format (JDF) workflow into the bindery, reducing make-ready time, waste and errors while increasing efficiency, profitability and integrity. This connectivity is being demonstrated with HP SmartStream Solution Partners, including Horizon, Polar-Mohr and Duplo, and will be available as standard in Version 5.0 of HP SmartStream Production Pro Print Server.

Extending the power of variable data to offset

HP Print Module Solutions, demonstrated for the first time at drupa 2012, enable PSPs to imprint variable mono and color graphics, text, and barcodes, on preprinted documents. The color and mono systems print up to 244 meters (800 feet) per minute and provide breakthrough running cost. A stitching feature that connects multiple 108-mm (4.25-inch) modules extends the printing area available to PSPs for additional flexibility and scalability. With automated self-servicing and reliable HP Scalable Print Technology, the new solution maximizes uptime and increases productivity.

Full-service financing on-site

HP Financial Services, the company’s leasing and life cycle asset-management services division, is on-site, providing total solution financing for HP hardware, software and services, as well as for third-party hardware and software. With HP Financial Services lending solutions, PSPs can arrange customized payment options and flexible terms aligned to their business growth strategies.

Additional information is available at, and through the HP Graphic Arts Twitter feed at and YouTube channel at Join or follow the conversation using the #HPdrupa hashtag.

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Posted by on May 23, 2012 in HP


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