PLDT has further strengthened its ties with the country’s biggest mall developer and operator, SM, as it powers the Mall of Asia Arena, the latest events venue to open in Metro Manila.
The agreement was in effect on its first event last May 21 which featured the international star Lady Gaga for her “Born This Way Ball World Tour”, and will stay for the next three years where the MOA Arena will grant branding rights and license to have the phrase “powered by PLDT” displayed with the Mall of Asia Arena name on its branding.
“We are excited to partner with SM in bringing world-class entertainment, sporting events, and other quality activities to the Filipinos through the Mall of Asia Arena,” said PLDT Chairman Manuel V. Pangilinan.
The partnership will also carry multiple branding agreements with SM and PLDT including the MOA Arena state-of-the-art Daktronics scoreboard, rotational ribbon a first in such a venue in the Philippines, digital spots, PLDT murals and exclusive PLDT show rooms located at the MOA Arena complex. The MOA Arena will also carry two PLDT corporate suites as part of the 3-year partnership.
The various businesses of PLDT such as ALPHA Enterprise, SME Nation, and HOME will be featured prominently in these spaces. The 16,000-seater complex located at SM’s Mall of Asia in Pasay City is a six-level, world-class sports and multi-event complex with a gross floor area of 64,085 square meters. It’s touted as one of the most sought after events venue for concerts, sports matches, musical and theater productions, fashion shows, circuses, corporate events, and other similar activities.
MOA Arena had its grand launch with the OPM Icons as performers last June 16, 2012. Among the artists who performed were Lea Salonga, Arnel Pineda, Martin Nievera, Ogie Alcasid, Regine Velasquez, Jose Mari Chan, The Company, Freddie Aguilar, Basil Valdez and more.
The structure owned by SM Investments Corporation was built at a cost of approximately Php 3.6 billion sits on a 1.6-hectare property owned by SM Land, Inc. Mall of Asia Arena is operated by SM Arena Complex Corporation and managed by the West Avenue Theaters Corporation.