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Globe prepaid base boosts segment with new ‘unlimited’ offer

24 Oct

Globe Telecom has announced that its prepaid brand Globe Prepaid added close to 1.4 million subscribers over the last 12 months since end-June 2011.

According to KD Dizon, Head of Globe Prepaid, the brand posted subscriber base growth in both quarter-on-quarter and year-on-year comparisons amidst a highly-saturated and mature mobile industry on the back of innovative and value-for-money prepaid offers.

As of first half 2012, Globe Prepaid subscribers stood at 16.1 million, 9% above last year’s level of 14.7 million subscribers and a 2% increase from previous quarter’s 15.8 million. With Globe Prepaid accounting for 51% of total Globe mobile subscriber base, second quarter gross acquisitions remained strong with 3 million new subscribers, 2% better than last quarter’s level of 2.9 million. Cumulative gross acquisitions for the first half of the year were likewise up 6% from 5.6 million last year to 5.9 million new SIMs this period.

“Globe Prepaid remains in full swing in 2012 with robust subscriber additions in the first half of the year despite intensifying competition and the behavior of prepaid subscribers who often switch SIMs or networks to maximize their cellphone load,” revealed Dizon.

Keeping growth momentum for the second half of the year, Globe unveiled its newest prepaid offer bundled with unlimited texts, calls, and access to Facebook, one of the top social networking sites in the country.

Dubbed as Globe Prepaid’s strongest unlimited offer-to-date, Globe Prepaid GOUNLI30 allows subscribers to enjoy unlimited texts to all networks, unlimited calls to Globe/TM, and unlimited Facebook on mobile for only P30 valid for an entire day of use.

“Filipinos are one of the world’s biggest texters, callers, and Facebook users as social connections are important to us, no matter where we are. Once again, Globe Prepaid heeds the call for yet another breakthrough offer with GOUNLI30, our biggest and most aggressive unlimited prepaid promo. It is perfect for subscribers who always need to stay connected to their friends and loved ones – through text, call, or Facebook. With GOUNLI30, you can keep up with your friends from Globe, TM, Smart, Talk N Text, Sun, or Red Mobile, including your Facebook connections all over the world at a price that’s within reach,” Dizon shared.

“Registration is also easier because subscribers have various ways to avail of the promo, either through registration codes or our self-service menu*143#. It is also the most unbeatable prepaid promo to date: P10 less than the same promo offered by competition, but still giving subscribers more with the bundled unlimited all-network texts instead of just Tri-Net. For us in Globe, this is the true definition of unlimited, as we constantly make the best things happen for our subscribers so that they can go lang ng go.”

Other available denominations are the 3-day variant for P80, 7-day variant for P180, and 30-day variant for P750. To register, text GOUNLI30, GOUNLI80, GOUNLI180 or GOUNLI750 to 8888, or call *143# for free. Visit www.globe.com.ph/gounli for more details.

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Posted by on October 24, 2012 in Globe Telecom, Technology

 

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