For the past six years, the Philippines has been one of the highest growing countries for Skil, one of the most recognized brands in the global power tool industry. Skil is giving back to the Philippine community through its recent philanthropic endeavor Paint the Town Red, which aims to construct 40 basketball half-courts in 40 selected barangays nationwide.
The campaign underscores Skil’s commitment to creating sustainable corporate social responsibility (CSR) projects aimed at community building and youth development.
“Skil is investing in sustainable CSR projects that do more than just widen brand awareness and visibility. The main idea is to do good and to do well. Through Paint the Town Red, Skil does not only build basketball courts for communities to enjoy, but we also donate small power tools for their various projects,” said William Go, Bosch Power Tools Country Sales Director. “In partnership with local government units, we are able to conduct hands-on training workshops and seminars for members of the community to teach them how to properly use power tools as a source of livelihood.”
The campaign also brought Skil ambassador and champion basketball coach Norman Black onboard to exemplify the brand’s strong American heritage and commitment to delivering precision and performance to a range of power tool users.
“Coach Norman is more than just a poster boy for the brand, he is Skil personified. He gets the job done, whether for basketball or for the carpentry projects he does at home. In line with the campaign’s mission to contribute to grassroots youth development, Coach Norman is the perfect role model to inspire and engage the youth to get into sports as a fun and healthy outlet with all its physical and social benefits,” said Martin Valenzuela, Skil Brand Manager.
Paint the Town Red recently turned over the first of 40 basketball half-courts to Barangay Bangkal in Makati with more than 100 barangay residents and guests in attendance. Among esteemed attendees were Congresswoman Monique Lagdameo, Barangay Chairman Fermin Eusebio, Bosch Philippines Managing Director Joseph Hong and Skil Brand Ambassador Norman Black. After Bangkal, Skil will take the campaign on the road with stopovers in other communities in Manila and Cebu.
To strengthen its relationship with local communities, Skil and Robert Bosch, Inc. continue to support various advocacies, namely Class of 2010, Habitat for Humanity and MyShelter’s Liter of Light among others. These projects form part of the company’s initiative to uplift the Philippine society and contribute to the evolving economy.