Philippine Long Distance Telephone Co. (PLDT) and Smart Communications Inc. (Smart), the country’s largest telecommunications providers, and Cisco have partnered to expand the PLDT Group’s nationwide broadband network to meet growing local demand for high bandwidth fixed and mobile services like 3G, HSPA+ and LTE.
This collaboration, which has resulted in the installation of more than 40 core sites wired nationwide, is part of PLDT’s Network Modernization Program to bring Internet Protocol Next-Generation Network (IP NGN) to the Philippines.
“PLDT is now equipped for the growth of IP-connected devices used in consumer, business, mobile and machine-to-machine environments using Cisco CRS-3 and ASR 9000 Series core routing systems. From Internet Protocol high-definition video to telepresence, PLDT will be able to address the anticipated growth in Internet traffic brought about by the surge of Internet-based video services,” said Napoleon Nazareno, President and CEO, Philippine Long Distance Telephone Company.
Towards improved productivity
Responding to the demands of today’s businesses, PLDT and Smart has worked with Cisco to develop an intelligent network and integrate advanced applications into an adaptable, pervasive, and collaborative system. Specifically, PLDT and Smart, the leading wireless services provider in the Philippines, have deployed Cisco CRS-3 and ASR 9000 Series routers to efficiently handle the multidirectional traffic of network and data center cloud interactions.
According to Cisco’s Visual Networking Index (VNI) Forecast (2010 – 2015), the number of devices connected to the Internet is driving growth in global IP traffic forecast to reach nearly a zettabyte by 2015, traversing more than 15 billion devices, compelling network operators to seize growth opportunities while monetizing new services.
“We are entering the age of the next-generation Internet and are confident that PLDT and Smart will deliver an exciting, new array of video, mobile, data center and cloud services in the Philippines. PLDT and Smart have set the standard for telecommunications services in the Philippines and our collaboration is the foundation for one of the most intelligent and advanced broadband network in our country,” said Stephen Misa, country general manager for Cisco in Philippines.
Cisco routing technology enables enhanced productivity through increased video-based collaboration, rich-media services, optimized application delivery, and mobility, which enables businesses to accelerate decision making and collaborate in real time regardless of location. In addition, it provides integrated security, where the network becomes the point of control for preventing and responding to security threats.
Through these efforts with Cisco, PLDT and Smart will be able optimize operations, reduce expenses, and improve scalability and flexibility – all to deliver next-generation Internet experiences across all devices and locations in the Philippines.
Ready for the future
The partnership with Cisco enables PLDT and Smart to keep up with the explosion in volume, devices, speed and bandwidth while satisfying user demand for enriched experiences like online content, multi-screen experience, navigation and Web 2.0. It also simplifies operations with the ability to scale and deploy new services in order to increase profits, grow revenue and attract and retain customers.