In recognition of its ground-breaking integrated annual & sustainability report, the International Association of Business Communicators (IABC) has conferred the Quill Award of Excellence to Globe Telecom at the recently concluded Philippine Quill Awards.
Globe bagged the Excellence Award in the Publications category of the Communication Skills Division for the Company’s 2011 Integrated Annual & Sustainability Report (ASR).
The ASR is a milestone for Globe as it is the Company’s first externally assured report wherein it tapped the services of external companies in developing and auditing the report, making Globe the first Philippine telecommunications firm to meet international standards in the disclosure of accurate and reliable information in annual reports using the Global Reporting Initiative (GRI) standards.
With the theme “Revolutionize total customer satisfaction through transformation brought by network modernization and cultural reformation,” the 2011 ASR provided a venue for Globe to announce its milestones and achievements, as well as ongoing commitments of the Company on economic, environment and social impacts, information which has never been disclosed in previous years.
Globe also incorporated a Quick Response (QR) game at the end of the report, which is also a first in the industry. The QR feature, which takes sensory input such as sound, video, or graphics from a smartphone or tablet computer, delivered an even more delightful and personalized way for stakeholders to experience the report.
On the other hand, Globe also received a Merit Award in the Advertising (Conventional/Traditional Media) Category for its 2011 ASR augmented reality “Globe Gets Me” print campaign. The campaign is also considered a landmark in the industry as the country’s first augmented reality print campaign.
The Globe Gets Me campaign in partnership with Publicis JimenezBasic and Universal McCann is a three-themed print material incorporating the augmented reality (AR) icon, which is located at the lower left corner of the ad. Once the icon is scanned via webcam in the Globe Gets Me website (www.globe.com.ph/globegetsme), it shows a “Do it Yourself” (DIY) element for each content, and depending on the theme makes the online tool more engaging for the readers.
The ads intended to bring out the Globe brand essence of doing things “your way”, ran from December 2011 to February 2012. The campaign tackled subjects close to Filipinos like Christmas, Pinoy food, and love. The ads ran in local and provincial broadsheets, tabloids and select magazines.