Canon Marketing Philippines, together with the Canon Advocacy Team, brought a much-deserved treat to select children from the Philippine Society of Orphan Disorders (PSOD) through the second run of the “Let’s Get High” advocacy campaign.
PSOD is a non-profit organization established by local medical professionals in 2006. It is dedicated to creating awareness and bringing in support for Filipino patients with rare illnesses including Hunter’s Syndrome, Gaucher Disease, Mobius Syndrome and MPS IV Maroteaux Lamy Syndrome.
This year, Canon brought PSOD beneficiaries to Tagaytay Highlands for a day of fun-filled activities including horseback riding, puzzle-solving, cake-making and water games. Tagaytay Highlands and SM Cares also co-sponsored the event.
“This is our second year with PSOD and we made sure we were able to continue this activity because we saw and felt how it brought genuine happiness to those children. This is our own way of showing these kids that they should never lose hope because there are people and organizations like Canon that are willing to support them,” Canon Corporate Communications manager Ernalou del Rosario said. Employee volunteers from Canon also lent their time and effort for the campaign.
Photos taken by members of the Canon Advocacy Team, a group of volunteer photographers and Canon enthusiasts, will be showcased in a photo exhibit early next year.