Globe Telecom recently made significant headway with its network transformation program by upgrading its network in the country’s premier business city of Makati.
The initial stage of the network modernization involves the replacement of all cell sites with advanced, cutting edge telecommunications infrastructure. As of December 2012, almost the entire city is now benefitting from a better mobile experience, specifically in the Central Business District, where the most dynamic and vibrant activities in the City take place. This is the immediate result of changing existing legacy network there and deploying of Cellmax high-gain antennas to further improve coverage.
Likewise, the company’s network in Makati City is capable of widespread 3G and 4G-HSPA+ coverage, which encompasses exclusive villages, upscale condominiums, busy work locales with large-volume human traffic, high-rise buildings, major thoroughfares, indoor coverage in hotels and malls as well as key community infrastructures such as hospitals, parks, dining establishments and the like. Specifically, stronger Globe signals can now be enjoyed in the areas of Forbes Park, Greenbelt, Rockwell, Barangays Palanan and Bangkal, Ayala Avenue, the stretch of Gil Puyat Avenue/Buendia, EDSA, South Superhighway, Arnaiz Avenue, Jupiter Street, Bel-Air. Salcedo Village, Pasong Tamo Extension, Dasmariñas Village, Salcedo Village, H. V. dela Costa Street, Valero Street and McKinley Road. These network advancements are engineered to empower Makati—its residents, as well as its workers and businesses—with an optimized infrastructure to elevate their mobile experience.
The company has already communicated this positive development to its subscribers by way of personalized letters, outlining the benefits of their upgraded network which will be further optimized to give them unparalleled mobile and data experience. According to the correspondence, this is a result of a “positive shift in its service and technology platforms.” Immediately after, the Makati network will be further boosted, providing progressive improvement in customer experience from then on.
This development comes at the heels of the company’s successful network transformation in Cebu, Davao and other key areas of the archipelago earlier this year, where subscribers are now enjoying a richer, fuller mobile experience from Globe. In Makati City, improvements in the quality of the network have already been observed, with more efforts in the pipeline for its further optimization.
With the advances of the modernized network in place, Globe President & CEO Ernest Cu said that “the inconveniences of dropped calls, delayed messaging and slow data transmission are now things of the past. We can now say that Globe has made a quantum leap in customer experience. Makati City can now look forward to crystal-clear calls, prompt SMS exchanges as well as super-fast data delivery on their phones and gadgets, even at peak times and critical business hours.”
“The country’s premier business district deserves nothing less than the best network that we can deliver through pervasive 3G and expanded 4G infrastructure. What we promise to accomplish, we follow through and see it to fruition for our customers. This holds true for the entire network transformation program we are rolling out across the Philippines,” he further noted.
The Globe chief added that, “For Globe subscribers: their robust, future-proof brand-new network is almost at hand. Ours in Makati City today raises the standards for any Asian telco as we deliver world-class services for the Filipino.”
After the initial modernization of northern and eastern Metro Manila, which includes Caloocan, Malabon, Navotas, Valenzuela or CAMANAVA and Marikina, the cities of Manila and San Juan and Mandaluyong are set to follow the completion of the first phase of the Makati build by December 2012, progressing through the rest of the metropolis, specifically the cities of Taguig, Pasig, Muntinlupa, Parañaque, Pasay, Las Piñas and the municipality of Pateros which are earmarked for the first quarter of next year.