In the last quarter of 2012, Mindanao was left in a dreadful state after supertyphoon Pablo hit the island. The infamous tropical cyclone resulted in almost 2,000 deaths, $15.1 billion worth of damages, and 5.5 million people affected.
Compassionate souls from across the nation reached out to these victims to help lighten their dismal holiday season. Canon Marketing Philippines, Inc. (CMPI) activated its disaster relief program called Canon Project Rebuild, gathering monetary and in-kind donations from employees. In addition, CMPI, together with Canon Information Technologies Philippines, Inc. (ci-tech) and Canon Business Machines Philippines, Inc., raised a total of P600,000 to support the typhoon victims.
With this amount, the Canon group purchased 100 sacks of rice, 50 boxes of sardines (each box containing 100 pieces), 100 boxes of noodles (each box with 72 pieces), 624 mosquito nets, 554 blankets, and 93 flashlights with batteries. Canon volunteers worked overnight packing 1,011 sets of relief goods to give to those in damaged areas.
With the help of Counselor Pablo Quinzon, the Canon volunteers distributed 180 relief packs in Purok 12 Monkayo, Compostella Valley Province.
The remaining packed goods were endorsed to Camp Kalaw to give to members of Barangay Poblacion, another area in Monkayo. The unpacked goods, a surplus of 29 sacks of rice, 8½ boxes of sardines, and 26 boxes of noodles, were given to the MDRMMC Monkayo Operation Warehouse for proper distribution to the residents of other affected barangays nearby.
“When we went to the relief sites to deliver the goods, we saw how devastating the outcome of typhoon Pablo was on the whole of Mindanao,” Karen Cabonce, CMPI Mindanao Regional Head conveyed. “There was an overwhelming feeling of reward among us volunteers because we saw genuine joy and gratitude in those who were able to receive the relief goods. Knowing that we made that impact on the greatly disheartened people was more than enough to wipe away the exhaustion from the previous night’s activities.”
Through Canon Project Rebuild and other corporate social responsibility programs, CMPI has actively and continuously supported initiatives in areas of humanitarian aid and disaster relief, environment, education and science, and arts, culture, and sports.