Taking advantage of the 13-percent expansion of
Smart and Sun Cellular’s combined subscriber base, wireless leader
Smart Communications, Inc. is launching a prepaid offer that allows
mobile phone users to enjoy unlimited calls and texts to more than 68
million Smart, Talk ‘N Text, and Sun Cellular subscribers.
Smart’s subscriber count rose by 13 percent, from 46 million in the
third quarter of 2011 to 52 million in the same period last year.
Sun’s subscriber base increased at a similar rate, from 14 to 16
The sheer size of this combined client base makes Smart’s latest offer
called ‘Tri-Net Unli Call & Text 25’ its biggest and most affordable
The new product allows all Smart Prepaid subscribers to enjoy unli
calls and send unli SMS to the combined 68.6 million subscribers of
the three wireless brands, all at only P25 for one day. The package
also includes 20 SMS to other networks.
“With this tri-net version of our bestselling Unli Call & Text 25, we
are ramping up our prepaid business by turning a great offer into an
even better one,” said Melissa Limcaoco, head of prepaid and postpaid
marketing at Smart.
“It’s still unli, but it’s now tri-net – which means that Smart
Prepaid subscribers can stay in touch and enjoy virtually endless
conversations and SMS exchange with their friends and family, but
their world has become so much bigger since now they can also call or
text people using Sun. What’s best, we’ve kept it to its flat rate of
only P25 for 24 hours’ use,” Limcaoco added.
To avail of Unli Call & Text 25, subscribers must have at least P25,
then register to the package by sending UNLI25 to 6406.
Once registered, users can start sending an unlimited number of
tri-net SMS to any Smart, Talk ‘N Text, or Sun number. They can enjoy
unli calls by calling *6406 plus the 11-digit mobile number, e.g.,
“Combine the flexibility of keeping in touch with the most number of
people via calls or SMS with Smart’s superior nationwide network
coverage, and you have a service that simply cannot be matched – and
that’s Tri-Net Unli Call & Text 25,” Limcaoco added.
Limcaoco refers to the recently reported results of the National
Telecommunications Commission’s (NTC) 4th Quarter Quality of Service
(QoS) Benchmarking tests, validating the superiority of the
‘supercharged’ Smart network over competition.
“This supercharged network is what allows us to offer services that
are extremely high in value but very easy on the pockets,” ended
Smart has over 52.6 million mobile subscribers as of end-September
2012, more than 90% of whom are on prepaid. They are served by a
network of over a million Smart Load retailers all over the country
selling Smart Load and other bucket offers.
Smart has the largest and most pervasive cellular and broadband
network infrastructure in the country, providing coverage to over 99%
of the population.