Less than 6 months after Smart Communications, Inc.
(Smart) launched the Philippines’ first commercial Long Term Evolution
(LTE) service, the leading wireless services provider has nearly
tripled its coverage across several locations in Metro Manila.
With a total of 773 malls, restaurants bars, clinics, salons, and
recreational areas now confirmed to be “Smart LTE Zones”, Smart
Broadband Internet and Data Services Head Lloyd Manaloto says that
with the expanded LTE coverage, the telco “expects a surge in LTE
usage in the coming weeks.”
“The expansion of Smart LTE’s coverage comes at an opportune time
because of the introduction of very popular LTE-enabled gadgets,”
Manaloto said. “In fact, a number of these have already been sold
locally over the holidays,” he added.
New additions to the growing number of LTE-powered establishments now
include Bulgogi Brothers at the SM Mall of Asia in Pasay City, Mongkok
restaurant at Robinsons Galleria in Quezon City, Gigi Coffee and
Cupcake at Eastwood City Walk Libis, Quezon City, Precious Moments
Showroom along Gil Puyat Ave. Makati City, Seattle’s Best Coffee at SM
Megamall in Mandaluyong, Wendy’s Burger Restaurant at Robinsons Place
Ermita Manila, and Hanayo Korean Restaurant along Antonio St. Manila.
“We didn’t expect to have been able to expand this quickly especially
when you look at what’s happening globally—it is certainly a good
sign,” Manaloto said.
To help Smart subscribers identify if LTE is available in a particular
place, Smart has distributed specially marked Smart LTE “Sticker
Similar in appearance to those used in online map services, Smart’s
LTE Pins help make the wireless service “visible” to its customers.
“If you see the pin, LTE is there—all you need to do is to take a seat
and enjoy our connection speeds of up to 42Mbps,” Manaloto said.
Manaloto adds that apart from letting guests know of LTE’s presence,
the sticker pins will also help bring in additional business to
“It’s no different from having a credit card logo on your door,” said
Manaloto. “Smart LTE essentially becomes a value-added service—one
that is virtually of no cost to the proprietor,” he added.
Recognized around the world as the fastest fourth generation (4G)
technology, Smart makes LTE available using the country’s only
super-charged mobile network.
Together with parent company PLDT, Smart has more than 54,000kms of
fiber optic cables connecting its core infrastructure to its thousands
of cellsites nationwide.
“We have more than four times more fiber compared to any of our
competitors,” Manaloto said. “This is precisely why we are the only
telco that could offer the full LTE experience in more than just one
city in the Philippines,” he added.
Smart LTE is also present in certain residential areas in Metro Manila
and in select areas in Boracay, Cebu, and Davao.
Smart LTE is available in Broadband Plans 3500, 1749, and 1299 with a
free USB dongle and can be used on an unlimited basis until March 31,
Monthly caps of 21GB, 10GB, and 5GB for the Broadband Plans shall take
effect, respectively, after the promo period.
For more information on Smart LTE offers and to view the complete
coverage map, visit www.smart.com.ph/lte or go to the Smart Store