Volunteers from Red Cross were on hand to render first aid assistance to revelers who fainted due to heat and exhaustion or reported minor injuries. A number of people also dropped by the medical station, which was strategically located in front of the cathedral at the Pastrana Park where most of the festival goers converge, to have their blood pressures checked – free of charge.
Smart and Red Cross have been partners for almost a decade and this engagement continues to benefit participants and visitors to the various festivals in the Visayas.
A visitor had his blood pressure checked at the Smart-Red Cross first aid station at the Ati-Atihan festival in Kalibo.
The Red Cross has conducted various trainings on disaster preparedness and emergency response for Smart employees throughout the years.
“Red Cross’ capabilities in health emergency response have made it a valuable partner for Smart, which has been beefing up the capabilities of its employees to respond to emergency situations so they can keep themselves and other family members safe in times of disasters,” said Smart Public Affairs head Ramon Isberto.
Since 2008, Smart has constantly supported festivals not only in terms of communications but also in terms of entertainment and other marketing promotions.