HP Unveils Digital Wallcovering Solution for High Value Interior Decor Market

04 Feb

HP announced a new HP digital printing solution for wallcoverings, helping print service providers (PSPs) and wallcovering manufacturers capture more of the growing custom décor market.

On display at Heimtextil 2013, the solution consists of a modular range of design software, media, printing and finishing options to help customers expand their wallcovering business. Components include:

  • ·   The HP WallArt Solution, an easy-to-use, cloud-based web service that simplifies the design, visualization and production of customized wallcoverings;
  • ·   Solutions from new partner AVA, including design software and the AVA raster image processor (RIP) for file preparation as well as ripping with enhanced color management in addition to improved efficiency;
  • ·   A wide range of compatible wall decoration media from HP and partners, including coated and uncoated, non-woven, vinyl, paper and PVC-free substrates;
  • ·   The HP Designjet L26500 and L28500 Printerseries for printing proofs or short runs directly to production media;
  • ·   High-volume, on-demand wallcovering production with theHP Scitex LX600 and LX850 Industrial Printers, which provide environmental certifications such as the GREENGUARD Children & Schools Certification ProgramSM;and
  • ·   Automatic, accurate panel cutting from partnerFotoba International.

“In the commercial, retail and residential markets, demand for unique décor is rapidly growing as both consumers and designers seek new ways to reflect their individual tastes, values and experiences in their homes as well as businesses,”said Albert Mateo, Country General Manager, HPPhilippines. “The new digital printing solution from HP and our industry-leading partners helps PSPs and wallcoveringmanufacturers deliver this unique differentiation, bringing customers’ creativity to life.”

HP WallArt Solution provides an easy entry into customized wallcovering design

For customers interested in growing their wallcovering business, the HP WallArt Solution offers an intuitive, and easy-to-use design tool that allows PSPs or wallcovering manufacturers to design themselves or work with customers through the cloud to produce customized wallcoverings.The HP WallArt Solution enables the designer to enter precise room dimensions and easily work around windows and doors with an automated measurement process, giving designers more time to spend on actual design work.

Customers can also render realistic visualizations of wallcoverings using their own content for backgrounds, objects and text with advanced image quality as well as scaling features. Requiring no special software or infrastructure support, the cloud-based HP WallArt Solution, allows for fast, convenient client reviews and approvals, keeping all parties involved throughout the process.

Color management and increased productivity with new HP partnerAVA

New HP partner AVA has delivered computer aided design and manufacturing (CAD/CAM) software tothe printed decorative, textile and wallpaper industries for more than 20 years. With AVA design and file preparation software, designers can work easily with repeated patterns. The software solutions also allow designers with improved color management.

As part of the fully integrated solution, the software also automatically generates cut marks for the Fotoba cutter, simplifying the cutting process.

HP Latex offers broad media compatibility, proofing and high-quality production

Once the wallcovering is designed, customers can choose from a wide range of compatible substrates from HP and industry-leading media providers.

The HP Designjet L26500 and L28500 Printer series allows customers to print proofs or very short runs directly on the production media, eliminatingdoubts about how the design will appear on the final product. Ideal for design studios or small PSPs, these high-quality HP Latex printersare both affordableand easy to use.

For high-volume production of customized wallcoverings, the HP Scitex LX600 and LX850 Industrial Printers offermedia versatility, a wide color gamut and vivid colors up to 1200 dots per inch. With unattended overnight printing at production speeds, an optional dual roll kit and prints that come off the printer dry and ready to use, customers can increase productivity and reduce running costs.

HP proofing and production printers with HP Latex Inks give customers a competitive advantage with recognized indoor air quality certifications. HP Latex Ink prints are GREENGUARD Children & Schools CertifiedSM,meet AgBB criteria and the inks have achieved UL Sustainable Product Certification.


Fotoba wallcovering cutting solution reduces bottlenecks

Transforming the traditionally complicated process of cutting wallcoverings, Fotoba International is helping PSPs and manufacturers streamline workflow with automatic, accurate panel cutting. The new XLD170 WP automatic cutting device is designed specifically for wallcovering panels, delivering precise edge panel cutting on a wide range of media.


Pricing and availability

All components of the HP digital printing solution for wallcoverings are available now from HP, AVA and Fotoba.

A free one-year trial license of the HP WallArt Solution is available now

More information about HPsolutions for wallcoverings is available at

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Posted by on February 4, 2013 in HP, Technology


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