HTC, a global leader in mobile innovation and design, recently announced a three-year agreement as the official smartphone of the UEFA Champions League and UEFA Europa League.
The ongoing partnership places HTC at the center of two of the world’s most elite football competitions and will enable it to deliver new and innovative ways for fans around the world to get closer to the action.
“Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world,” said Peter Chou, CEO of HTC Corporation. “We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.”
Guy-Laurent Epstein, Marketing Director of UEFA Events SA said: “I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family. Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale
This partnership combines HTC’s tradition of working with global leaders in the world of music, imaging, design and sport with the interests and cultural passion points of consumers around the world.
As part of the partnership with the UEFA Champions League and UEFA Europa League, HTC will also be the Official Global Smartphone Supplier Partner of the UEFA Super Cup Final in 2013 and 2014, and the UEFA Women’s Champions League Final in 2013, 2014 and 2015.
Further details on the partnership will be announced in due course, for more information, please visit www.htc.com.