Brother new inkjet model improves business productivity

22 Feb


Printing and document management specialist Brother has launched the multi-function center (MFC) InkBenefit, its sleekest, smallest and fastest inkjet model to date tailored for personal usage and small and home office businesses. Brother created the innovative MFC-J2510 InkBenefit in response to a desire by small businesses for a compact inkjet that accomplishes more such as fast and high-quality prints, high print speeds, A3 printing capability, reduced running costs, low power consumption, and wired and wireless connectivity.

Designed to improve productivity especially among small and medium size businesses, the new inkjet model features one of a kind landscape printing that produces fast and high-quality prints. InkBenefit effectively supports a business need for high impact documents with A3 printing, while  enjoying the compactness of the equipment.

“InkBenefit represents style and substance and marks an evolution in Brother’s inkjet line up.” Glenn P. Hocson, Country Manager of Brother International Philippines, said. “It is synonymous with style, through its radical bold design, and substance with our first use of landscape print technology to reduce footprint and new larger print head to increase speed. Brother’s InkBenefit reprints the traditional rules of printers and multi function centers.”, he added.

For businesses where there are multiple users or large volume printing tasks, InkBenefit’s  high print speeds per minute  saves time. The new inkjet model provides options for high yield in cartridges, allowing users to effectively reduce operating costs and lower overall cost per print. Moreover, users reduce paper and ink wastage with the InBenefit’s two-sided printing.


InkBenefit’s exceptional functionality allows for wired and wireless networking, and features both web and mobile connectivity to support a range of cloud printing and scanning.

As in the rest of the Brother printers and multi-function centers, InkBenefit also features the 3D Mobile Augmented Reality Application called “Brother AR” application, a free application that enables one to find out more about Brother products and their benefits in an interactive way.

MFC-J2510 InkBenefit also showcases Brother’s newest power saving technology called “Low Energy Standby”. This cutting edge technology makes InkBenefit Brother’s most energy efficient all-in-one surpassing the current standard of conventional printers as far saving energy is concerned.

“We are proud to add the multi function center InkBenefit to our Brother inkjet portfolio. The new model is consistent with our long-term commitment to provide superior value to our customers, especially here in the Philippines, with high quality products and services,” Hocson said.


Toshikazu Koike, Brother Group President, said: ”The Brother Group has been responding to changing times and continuing to offer unique products and services to customers. For over 100 years, we have delivered product innovation and customer satisfaction, continuously meeting the varied needs of customers through our comprehensive range of quality solutions”.

“With ‘At your side’ as our motto, we, at the Brother Group, will continue to fulfill our commitment to bring to life  innovative ways to meet customers’ needs, and help them achieve new lifestyles and work styles with our products and services.” Koike said.

Mr. Koike recently honored Brother International Philippines with the prestigious Brother President’s Award for its remarkable achievement of surpassing sales targets and operating income in FY2011. and for effectively demonstrating its motto “At your side” to customers in the Philippines. The Philippine office was particularly cited for its efforts to provide solutions and do business with 75 of the top 100 companies in the country.

The Brother Group started as a repair business for industrial sewing machines in 1908, and has since become the expert and global market leader of product and services in the fields of communication and printing equipment, home sewing machines, industrial sewing machine and machine tools, and online content delivery systems.

With manufacturing and sales facilities in more than 40 countries and regions, the Brother Group is working to fulfill its mid- to long-term vision to pursue “true globalization” on diverse aspects including manufacturing, sales, human resource development and social development.

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Posted by on February 22, 2013 in Brother, Technology


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